Podcast Statistics

The Best Podcast Statistics and New Media Numbers That We Could Find Online

Remember – some people have “reasons” for making Podcasting statistics come out a certain way. The only “full” picture of the Podcast Sphere is by reading / interpreting / understanding all of these pieces.

3/4/2009 – Podcasting Goes Mainstream – eMarketer

5/27/2008 – More Than One Billion Users Will View Online Video in 2013 – ABI Research

5/5/2008 – New Media Is Now Mainstream Media – Universal McCann

4/21/2008 – JM Tech Survey IV – Jacobs Media

4/14/2008 – Online Radio, Podcasting Use Up – eMarketer

3/14/2008 – Professional and UGV Market Size 2005 – 2008: Views, Category and Brand Share Analysis – Accustream

2/4/2008 – Hear the Latest About Podcasting? – eMarketer

1/24/2008 – Who’s Watching User-Generated Video? – eMarketer

11/27/2007- Prediction: 40% of Video Online By 2012 – Silicon Alley Insider

10/17/2007 – Can I Make Money Doing Online Video? – Valleywag

8/22/2007 – IBM Consumer Survey Shows Decline of TV as Primary Media Device – IBM

8/13/2007 – Study: Primary role of the Internet shifting from communications to content – Ars Technica

7/26/2007 – Yankee Group Says Brand Advertising Is the Next Big Online – “Thing” – Yankee Group Press Release

7/19/2007 – Report: DVR adoption to surge past 50 percent by 2010 – Ars Technica

7/10/2007 – Is The Page View Dead? – Forbes

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5/16/2007 – Males Between the Ages of 18-24 More Likely to Download Podcasts via iTunes – comScore

5/6/2007 – A Typology of Information and Communication Technology Users – Pew Internet

5/3/2007 – 45% of Europeans Watch TV Online – TechCrunch

4/7/2007 – 100 Million iPods Sold – Apple

3/22/2007 – The Podcast Audience Revealed – New 2007 Podcasting Statistics – Edison Research

2/23/2007 – Podvertising – eMarketer

2/16/2007 – Rocketboom Demographic Survey Results – Rocketboom and Podcast411

2/12/2007 – Podcasting to Generate $400 Mil. in Ads by 2011 – MediaWeek

1/23/2007 – Podcasting Trends of 2006 – WebProNews

1/2007 – Consumer Generated Media Report – Hitwise

12/1/2006 – 34 Million Ears Perked for Podcasts – eMarketer.com

11/22/2006 – Pew Internet: Podcast Downloading

10/4/2006 – NetRatings finds 40% of online Britons use news feeds

9/25/2006 – History of Podcasting

9/16/2006 – iTunes $1 Million in Movies Sold First Week – TechCrunch

9/6/2006 – Latest Pew Internet & American Life Trends

8/23/2006 – Podcasting Site Roundup

8/22/2006 – SPECIAL REPORT: MarketingSherpa’s Practical Podcasting Guide for Marketers – Marketing Sherpa is always good. Free access until 9/1/2006.

7/2006 – The Podcast Consumer Revealed: An Exclusive Early Look at the Growing Podcast Audience – Edison Media Research

7/12/2006 – Nielson: Podcasting Remains a Niche Activity – Mediaweek

7/6/2006 – Researcher sees huge growth in podcast audience – Cnet

6/2006 – Internet & Multimedia 2006: On-Demand Media Explodes – Edison Media Research

6/20/2006 – The Podcast Audience Revealed.

5/30/2006 – Podtrac Survey: Most People Listen to or View Entire Podcasts
My Comments On This Survey

4/28/2006 – iPod Ownership is Exploding

4/24/2006 – Who Is Podcasting? (Video)

4/20/2006 – Libsyn Report: State of Podcasting Q1 2006

4/18/2006 – Podcasts Surpass Radio Stations Worldwide; Podcast Demand Growing Faster Than Supply

4/14/2006 – Arbitron: 27 Million American Podcast Listeners; Podcast Users Young and Rich

3/31/2006 – Blog, Rss Marketing Picking Up Steam