Facebook Page Post Insights (Metrics) And 3 Ways To Respond

Facebook recently turned “Page Post Insights” on for Facebook Pages of all sizes. This was something once only the “big guys got” and now it’s available for all of us.

What does this mean? You can now see the amount of impressions a Facebook Wall Post – this includes people who visited your page and people who saw your page content in their individual streams. This is pure data gold for anyone trying to maximize their Facebook game.

How can you leverage / respond to these numbers? Let me give you three things that you should start doing TODAY.

Monitor engagement trends. Yes, Facebook does the very wonderful thing of pushing your page content into the social stream of anyone who has “liked” your page but we all need to face the fact that we aren’t the only ones in anyone’s stream. Our content many times will be 4 “older posts” clicks away when our audience is only willing to read the first 2 pages whenever they log on. Strategic timing in your posting can increase your engagement numbers by up to 27% (or at least they have around here). Each audience is different – and you need to understand what’s best for your audience accordingly.

Track your clicks. Yes, “engagement” brings up all those lovey dovy social media feelings but the clicks are what make us money (don’t even get me started on the recent trend of terrible “in Facebook” store options). Examine your percentage of clicks to impressions (or likes) and you’re going to find some really interesting things. Make sure you got tracking that can tell Facebook clicks from other clicks.

Compare to other methods. If a list of 1000 Facebook Fans brings a 8% clickthrough rate (80 clicks) but a mailing list of 10,000 brings 500 clicks (a number many would be happy with), you now understand why I’m so bullish on Facebook. Does that mean scrap your list, NO, but it does mean that you want to make sure that you hang out where your list hangs out.

P.s., stop calling it a list, call it a tribe.

Bonus. If they really are your Tribe – you can always use Facebook to build that “list.” You then get the best of both worlds this way.

Below is a YouTube Video on Facebook Metrics that I put together re this topic. You’ll need to click through to watch if you can’t see it below.

Thoughts / questions on this one? It’s a big topic but one definitely worth exploring.

Hard Realities About Social Profit Formulas And Online Marketing

Ready for some hard realities?

In prepping for the live Podcast Secrets presentation tonight (the topic – OffCasting – getting people off of you content and into your marketing funnel), I realized I had some killer numbers of what’s happening/working RIGHT NOW to share with my students because of my Social Profit Formula (AFF) campaigning that I wrote about earlier on this Blog and at PaulRecommends.com.

I thought I’d share them with you as well.

The metric I’m currently tracking is clicks to opt-ins (i.e., what percentage of people who click over to Don’s campaigns opt-in for more information). As the course hasn’t gone on sale yet, this is the only thing I can track at this point (if you’d like to know the final results of clicks to buys, because, yes, I’m tracking those as well, comment below accordingly).

  • Social Media Links Conversion – 7.6%. That’s right, it takes more than 100 clicks from social media to get 8 people to opt-in.
  • Website Links Conversion – 25.8%. I get 25 opt-ins for those 100 clicks at the previous blog post. That’s more than 3 times the results.
  • Email Newsletter Links Conversion – 29.3%. In my weekly “Heads Up Tuesday” email I mentioned Don’s program as a link worth clicking (there were 5 other links in the newsletter). Did almost 4% better on that random mailing than on the Web clicks.
  • Direct Email Links Conversion – 39.3%. The direct email piece on Don’s product saw nearly 40 optins per 100 clicks – around 5 times the rate of the social media clicks.

The numbers should speak for themselves but a little examination is in order. Yes, this is the only thing I’m tracking and the final results might surprise me still but plane and simple, if I want to see action, I want to send emails.

So what does this mean to Don’s Social Profit Formula and social media marketing in general? Well, I certainly hope you take 2 things from it 1) Social Media doesn’t replace anything well – the results are terrible for marketers when compared to other models and 2) what you need more than the latest version is Tweetdeck or the perfect iPad Twitter client is a model for how to use Social Media to bring people into the fold that does, in fact, work better.

Truth be told, a good amount of my list comes from social media efforts. I introduce myself in Twitter, Facebook, and the rest and when we are ready to take our relationship to the next level – I ask for an email address. It works wonders for both of us.

But regardless of what you strategy is – and who you pick to be your guru, have a strategy that works and can be backed up with real numbers. The real money is in folding Social Media into what you’re already doing.

Thoughts?

BudURL Plans Explained

I had previously written of BudURL.com and my thoughts about this very powerful tool. The video views over at YouTube.com prove that I’m not the only one interested.

I had promised to re-examine BudURL after they announced their plans and additional services. The video below explains all (you might need to click through if you’re reading this via RSS).

If you’re not a big fan of my embedded player (it’s just a Custom YouTube.com Player), you can also grab this video at YouTube, MySpace, Google, DailyMotion, Blip.tv, Veoh, Crackle, Stupid Videos, Sclipo, Viddler, Howcast and 5min.

Does Anik Have The Right Idea With This Free PPC Classroom Version 2 “Gimmick?” Will You Make A Video For Him?

So my buddy Anik Singal is launching his PPC Classroom v2 product in a few weeks and is certainly getting a lot of attention. He deserves it – it’s a killer course.

I’ve seen this done a couple of times with other products but never really thought or commented on it before. If you check out this link you’ll see that Anik is giving away multiple VIP Memberships to PPC Classroom v2 to those who participate in a little contest.

In short, you create a video explaining how much you want the product.

Anik picks his favorite and gives them access to the course for free.

Anik gets a ton of social proof and some penetration in the video sites for far less than he could have ever spent on any other angle.

Is this the ultimate in profiting from UGC (user generated content), or just a cheap ploy?

I’d love your thoughts below.

TubeMogul Marketplace = Wow (The Game Continues To Change)

The Tube Mogul Marketplace launched this morning. This one is a major major game changer – and something producers need to examine, and be part of. TubeMogul is so much more than “the free Traffic Geyser” now.

The concept is simple (we’ll hit the implications in a minute). They call it “a dating site” for online video producers and advertisers. It is a place to see aggregate numbers for players in online video where the numbers that matter are the numbers in total – something we all should be looking it.

To give you an idea of it’s power, first visit Chris Pirillo’s profile. Chris is an online video madman and has the numbers to prove it. But notice this: 97% of his audience comes from YouTube – nothing bad (and impressive numbers) but let’s talk the “bigger world” here.

(As of the time I wrote this) just under Chris in numbers (in the Tube Mogul Top 40) is the always fascinating iJustine. YouTube is just 35% of her audience. Where most would just compare YouTube to YouTube numbers and call Chris the clear “winner” (not that these two are in any kind of battle (of course they are going for the same demographic)) but this isn’t the case at all. iJustine is everywhere, and has the numbers to prove it.

She’s always been that way but now she can do what she does best – produce content. She can now just point people to her marketplace page to show advertisers her reach.

So there are 2 sides to this Marketplace: the “buyer” and the “producer” (my terms – not TubeMogul’s). I want to talk both of them here.

The obvious game here is advertising. Those “buyers” looking for properties to hawk their wares on need a place to get (verifiable) numbers on who is doing what. They can do no better than the Marketplace. If you notice on the home page, they can even search by audience and category (although those contact points are entered by the producer so review accordingly).

But where this get’s really interesting for me is in the producer side of the house.

What if iJustine decided just to stick with YouTube on account of their market share? She wouldn’t be on this top 40 listing. Content producers need to be just that, content producers, not people aligning themselves with a certain technology of platform.

But this is bigger than iJustine.

There are a number of content producers (and “networks”) that are playing a very dangerous game of keeping everything to themselves. This includes everything from individuals who live by the “you’ll never catch me anywhere but via Podcast” to full networks with millions in venture financing that want to keep everything inside of their walls for “tracking purposes.” That has always been a bit of a silly and short-sided strategy but with elements like the Marketplace, it is now becoming downright dangerous.

I understand the arguments for keeping things in house and as big of a numbers freak as the next guy but I have to wonder at what point distribution and tracking on other networks becomes more valuable than the ability to keep everything close.

If you don’t think all of these networks are working on ad insertion models (will TubeMogul lead them in this?), you’re not paying attention.

If you think it’s smarter to wait for them to perfect everything while the iJustine’s of the world grab the attention at all these other sites, … I have to question that strategy.

Thoughts?

Traffic Secrets 2.0 With John Reese – An Experiment In Affiliate Marketing

As I write this, John Reese is launching version 2 of his Traffic Secrets product.

Notice, I haven’t linked to it yet …

His launch brings up some very interesting issues in the world of affiliate marketing, etc.

First of all, very few people promoting or marketing the product have actually seen the thing – I sure haven’t and I’ve only read the review of one who has. Promoting a product site-unseen is a fascinating concept. I won’t touch on that here. I will point out that although Traffic Secrets 2.0 is an unknown entity, John Reese is not.

Secondly, and this is where it get’s really fascinating, the whole world of disclosure enters into play here. As people link to a product that they see revenue from, should they disclose this fact or not? How obvious should the disclosure be? I something like a Blog Disclosure Policy enough?

See this is fascinating because not only did John Reese “make his money” in the first launch of Traffic Secrets (he sold over a million dollars worth of his original product in less than 24 hours), a lot of others made a lot of cash (promoting the product through affiliate links) as well. How much cash? I know one guy who made enough to buy a “hummer and a half” in just a week of promoting the product – and he wasn’t the top sales guy if I remember correctly.

And I can feel good about experimenting on a product like this because I know if anyone picks it up, it comes from someone who actually knows this world of traffic generation.

Heck, look at the traffic he’s generating here …

Side note, and I think this is fascinating. Reese is selling 2.0 for much less than 1.0. I’m not sure if it is a “recession reaction” or some other strategy – but will be interesting to watch sales as well.

So, the experiment.

I sent a mailing to my list with links to Traffic Secrets 2.0. The mailing contained 2 links:

Link 1: Direct link to Traffic Secrets 2.0 where I receive no credit if they click.

Link 2: Affiliate link to Traffic Secrets 2.0 where I receive credit if they click.

Note: in every mailing I’ve ever done, the first link always gets the most clicks.

Now, I’ve offered no bonus for “buying Traffic Secrets” through my link. So this is just plain and simple here – very few complications.

Questions I have

1 – What percentage of clicks in the email will be for the direct link versus the affiliate link?

2 – What percentage of click in this blog post (of course I’m tracking them) will be direct link versus affiliate link?

Note: Obviously some will click on both, I know that (but they do go to the same place). Some will even click over to a more traditional piece on Traffic Secrets at PaulRecommends.com.

Place your predictions here.

Closest prediction wins a prize. I’ll be talking about that in the next blog piece.

Technorati Tags: , ,