How To Like A Page As A Page (How To Like A Facebook Page As Facebook Page)

When you like a page as a page (liking a Facebook Page as a Facebook Page), you have the opportunity to tag those that you have liked inside of your posts – as well as add to the network nature of the world’s largest social network.

In this less than 60 second video, I show you the steps you need to take – I show you how to like a page as a page. You can do this, it’s pretty easy, and if Facebook changes the process again (but still lets us like a Facebook Page as a Facebook Page), I’ll do what I can to update you here.

My Social Media Marketing World 2016 Schedule

I am so pleased to be able to catch up with my contemporaries at Social Media Marketing World 2016. No doubt Michael Stelzner and (his always amazing) team will again pull out all of the stops to make great things happen.

I’m there, all in, will be all over the place and hope we can meet up. Here are a few highlights – i.e., the places I’ll promise to be:

Sunday, April 17

  • 430p Speaker’s Meetup
  • 7p Networking Event On The Midway
  • 8p Mini Podcast Meetup On The Midway Upper Deck

Monday, April 18

  • 830p Networking Cruise

Tuesday, April 19

  • 130p How To Turn Your Podcast Into A Content Marketing Machine (MY SESSION)
  • 230p How To Grow Your Authority, Audience And Email List With Your Podcast (John Lee Dumas)
  • 330p How To Build Your Business And Brand With Podcasting (POWER PANEL)
  • 415p Book Signing At The Event Bookstore

Here’s a pick from a few years back …

Midway

A photo posted by Paul Colligan (@paulcolligan) on

Cross Channel Social Media Marketing Book And Video Training For Less Than A Dollar


For a very limited time, my first Kindle Book, “Cross Channel Social Media Marketing,” is available on Amazon for 99 cents.

When you follow the directions in the book and send in your receipt, you get immediate access to the original presentation that inspired the book.

The book and the video – for less than a buck.

The funny thing is, the book is probably more important today than it was when it first came out. Pay special attention to the part about working in certain walled gardens.

Grab The Book Here.

Twitter Redesign #281 – Let’s Fly – YOU’RE DOING IT WRONG

It looks like Twitter is about to take on their #281st interface change. The social media space is already abuzz and I expect Robert Scoble to tell us shortly if it will change the world and cure cancer or if it will cause the doom of Twitter in 11 days. Both responses are always possible from Scoble.

I do love that guy.

But, yeah, Twitter is doing what Twitter does best (redesigning interfaces, not monetizing) and the Social Sheeples will spend the next few weeks debating it.

YOU’RE DOING IT WRONG

Twitter is a platform, communication system, an infrastructure, not a website or a destination. Apple didn’t integrate it into iOS because they like the site, or own some stock, or are writing a book on social media. They added it because it’s a method of communication that simply made sense to add to their devices. It made iOS 5 better – and it sure was good for Twitter too.

Twitter’s power is in what it does, not how it does it. Her sites and official apps have traditionally and historically been some of the worst in doing just that. However, in Twitter’s case, there are about ten billion different apps that do what Twitter does so you find what works for communicating your message and then you communicate your message (or dialogue with the community if you want to use digirati speak).

The only money or communication advantage in worrying/caring about the Twitter site should be coming from Twitter employees or people writing books about Twitter (here’s an affiliate link to page 6 of the books about Twitter at Amazon).

We pick the email client that does our business – and ignore the rest. The email is important – not the client from the guys who started email. We use the browser that makes the most sense to the device we’re using because it’s that dang Webernet content that matters – not how badly Microsoft is mangling the latest release of IE. We use Spotify to listen to releases from Sony and ignore the fact that their online music system even exists – because it doesn’t even deserve our attention.

But somehow with Twitter – and a few others – we monitor Folsom Street like it’s a nursing home for our grandparents and forget about what really matters.

The most effective use of Twitter – or any other Social Media platform – is in using the platform to make it about our message.

When the platform becomes the message, the robots win.

Even if Scoble thinks that’s a good idea.

Thanks for getting me on Twitter, Robert.

Does Klout Matter?

Klout?Have you heard of Klout.com?

Concept is simple – everybody get’s a Klout “score” that reflects how much clout (don’t get me started on the those wacky 2.0 names) someone has in the social space. Those numbers can be used to figure out which people you want to pay more attention to.

Klout is tied into all sorts of systems. Hootsuite has made it part of their interface. When seeing what’s being said about you, you can actually see the strength of the person saying it.

hootsuite has kloutHow does someone get a Klout score? Part of it is an automatic algorithm. Part of it is a simple system where people can assign Klout points to others (through the site as well). Wanna see this in action? Try this link … Heck, feel free to assign me some “Klout” along the way.

What can you do with Klout (other than impress your other social media friends)? There is a whole Klout “Perks” system where you can leverage your points to get some free samples and discounts. Past “Perks” have included samples of designer water and free cards from Moo.com.

So, the question is this. Does Klout “matter?” Forget the questions of whether or not their algoritm is any good – I wonder if you can actually give a numeric number to someone’s social influence. I appreciate what they’ve tried to do but I honestly just wonder if it is in fact working.

So I bring to you this question, … does Klout(.com) “matter?”

This could (should) get interesting …

Social Profit Formula 2.0 – Why I’m (Still) Giving Away A Free iPad And What You Can Learn From It

When Don Crowther launched Social Profit Formula last year, I was a tricky little guy and snagged the Social Profit Formula channel at YouTube. I then leveraged a few videos and sold a lot of the product. The goal was to show people how using nothing but video and YouTube, you can actually do some real sales. It did well, quite well. Man, I love affiliate marketing.

Since then, I gave control of the YouTube Channel back to Don. I’m sneaky, but still a friend.

I also, as you can tell from the video below (here’s the direct link to the free iPad for Social Profit Formula video on YouTube if you can’t see the embed below), gave away a bunch of iPads. I gave away so many that Apple actually cancelled a bunch of my orders because I was buying too many.

Don is now launching Version 2.0 of his Social Profit Formula program. I’m actually heading to San Diego on Wednesday to be part of his live Webcast. Schedule is I should be on live at 3p Pacific, and I’ll be talking about YouTube (I know, surprise).

P.s., (click over here to help shape my presentation by giving me a “magic phrase”).

But, now the reason for the title of this Blog Posting … I’m a good enough marketer that I’ve already sold a number of Don’s Program without offering an iPad this round. And, as anyone who can do math knows, a good chunk of the profit goes to paying for the iPads (and shipping). But, I realized I had an even cooler chance to show the power of evergreen video this round.

The video above isn’t new for SPF 2.0. It’s the old video from last year (I had to reset up those redirect links) and, you know what, … I’m gonna sell a lot more.

What you can learn from it … THINK LONG TERM ABOUT YOUR VIDEO. I haven’t uploaded a thing for this round yet will be seeing a nice little check for months to come from Don as a result of something I did over a year ago. Honestly, when I put the video up, I wasn’t thinking about version 2 (iPad, or Social Profit Formula), but when I looked at the video a few minutes back I realized that, yeah, this is a lot of fun.

Obviously, I’m a fan of Don Crowther and the Social Profit Formula. Obviously a few of you will pick it up through my link to grab their free iPad. However, … for even more of you, there’s a lesson here …

YouTube is here to stay. Create videos here to stay as well …

Social Media ROI – A Quick Test

I wouldn’t even begin to call this “scientific” in my approach, but I have some fascinating results of a quick test I did that I’d love to share with you. These numbers are almost exactly 24 hours into the run.

Same message – same link – sent to 4 different groups. The goal was to get an opt-in for a free video. Here are the groups:

1 – My Facebook Fan Page

2 – My Twitter Followers

3 – A Generic Email List Mailing

4 – A Targetted Email List Mialing

How did they perform?

Facebook – 6.91% of total reach | 9.65% of total clicks | 15.25% of total optins

Twitter – 50.24% of total reach | 25.40% of total clicks | 3.39% of total optins.

Generic Emailing – 21.75% of total reach | 30.55% of total clicks | 44.07% of total optins

Focussed Emailing – 21.10% of total reach | 34.41% of total clicks | 37.29% of total optins

Obviously, from this we can see that 42.85% of the total reach (in email) gathered 81.36% of the optins – the final goal. Email is nowhere near dead and I still loves me my list.

However, here is the most fascinating fact to me: best click to optin ratio was Facebook by far. Facebook got 30%. One list, 27% and the other 21%. Twitter – as is hardly a surprise to me – was 3%.

Again, this was simple test will all sort of implications. It is by no means scientific but fascinating none the less. I’m gonna keep building my email list, but with the results I’m seeing from Facebook, I need to continue to be very serious about how I take on that beast.

I’d love your thoughts …

Photo from Brian Solis

Using Twitter To Look Important?

So, as per a post at Facebook, I’ve done the “Twitter bankruptcy” thing. Was planning on a blog post re my reasons after I learned some of the implications. Round 1 comes a bit early (and I explain why):

I originally set my Twitter account to follow anyone who followed me. Reason why (we’ll discuss if smart move a bit later here) was simple: the general teaching on Twitter says it’s polite to follow anyone who follows you. Whether or not I agreed with the concept, if someone’s first impression of me was that I was being rude, what chance do I have? As a result, I followed back everyone (automatically).

Now, when you have 18,000 followers (yes, my numbers have gone done, more on that later) there is simply no way you can track read it all. No matter what social media strategies you have, it’s just a numbers issue.

So, I had an account that was simply designed (with automation) to keep people “happy.”

How did I “track” Twitter? Easy, I set up a phantom account of people I really wanted to track and then I set up several tracking feeds and get automatically updated whenever the terms I’m interested are mention in Twitter – whether I’m “following” the person or not.

Why the move? What I was doing wasn’t really doing anyone any good. Clicks from the Twitter feed were pathetically low (percentage wise at least – many many times as many clicks from my 2,200 Facebook Fans) and it simply wan’t painting a ‘real’ picture of what was going on online. In addition, there are some fascinating SEO implications of a realistic Twitter following that I wanted to explore. Also, I want to take my Twitter stream a little more seriously and I want to get a real accurate understanding of what’s going on.

What I’ve learned so far? Unfollowing everyone wasn’t as easy as I thought it was going to be. In addition, when I started – 17,968 were following me and the number is currently down to 16,952. There is no way 1000 people in the last few days have gone through this stuff by hand. What we have here is a lot of people running the popular “unfollow anyone who doesn’t follow me” scripts. That isn’t about communication is it?

Anybody want to guess what the “robots” are going to do to my follower account in the next months? Should I care at all?

ALSO LEARNED – Not all Twitter tracking is created equal. That quote from the graphic above wasn’t picked up by either MarketMetSuite, HootSuite or Search.Twitter.com (yes, I use all of those and more – I’m very serious about Twitter). I caught it from, of all things, the iPhone App Boxcar. This morning, it was retweeted by @TonyMackGD and that was picked up accordingly. Was planning on writing this in a few days but once the retweet happened, it was time to deal.

Smart move? Time will tell. As you can tell from the graphic above, some people are thinking I’m making the wrong move. That’s ok, it wouldn’t be the first time.

What am I doing next? I’m actually intending on doing a lot more with Twitter now that I have a “real” account. I want to do a lot of content curating and real tracking of a real audience.

We’re less than a week into this grand experiment and I certainly will share more of what I’ve learned along the way but that’s why I’m doing what I’m doing.

So, did I make the “right” move? I’d love your thoughts below.

Losing Weight – Social Media Style

Like many of you, I’ve made a few new years resolutions.

But, unlike most of you (as well as myself in the past), I’ll keep mine.

Enter, dear friends, the power of losing weight – social media style.

It’s a three point plan:

Point 1 – Go In With A Clear (Proven) Strategy. I’m going Slow Carb ala Tim Ferriss and The Four Hour Body.

Tim Ferriss And Paul Colligan

It’s quite the book, quite the diet, quite the way of looking at life. Not only does the slow card diet make a lot of sense (and don’t worry, I’ve done some initial testing on myself already) but he writes of (when making changes) to making it conscious, a game, competitive, and small and effective. Here is my take on these four things:

Conscious – Everything I eat in this 7 week journey will be posted at this Posterous Blog called “What I’m Eating.

A Game – Here’s my game with you. Every time I forget to post a meal (or anything I eat), I’ll produce a YouTube video on the Internet Marketing topic of your choice. Any videos you’d like to see (again, they’ll only be made if I miss a posting)?

Competitive – Here’s where it gets personal for me. I’ve set up an account at StickK.com where I am tracking the intimate details with some dear friends who are keeping me accountable. I’ve pledged $50 for every week that I don’t meet my goals to be spent on the charity of choice as chosen by this group. Got a group you’d like to see get my money? Vote on it below? Of course, I have no intention of paying out a dime but competition keeps these things alive.

Small and effective – I’m going for 7 weeks this round. Why seven weeks? It’s a clear small goal. Also, at the end of these seven weeks is Brendon Burchard’s Expert’s Academy Event where I’ll be sharing the stage with some incredible people – including Brendon and Dr. Wayne Dyer. I want to look as good as I can and be as healthy as possible for the event. Motivation is never bad.

Point 2 – Have Clear Goals. 21 pounds. 3 pounds a week. Nuff said. WIthout clear goals, things don’t happen – weight loss or otherwise.

Point 3 – Track Everything (Socially If Possible). Although my StickK specifics are closed to the general public (and only accessible to a close inner circle of friends), the food photojournal is wide open and, of course, the choice of charity and topics for trainings if I miss anything is all yours.

I wouldn’t be honest if I didn’t say that I’m a bit hesitant to hit the Publish button on this post but, once she’s out there, there is no going back. The pain of looking bad, producing a bunch of videos for free and paying out money to a charity I don’t really agree with should certainly focus me in a way I’ve never been before.

And social media is keeping me honest. Between the public declaration here on this blog, the food photoblog and the StickK account, there’s no going back.

How cool is that?

Thoughts?

Social Media Marketing Machines And YouTube – You Will Be Seeing More Of This

I am so tightly involved with this project that I need to say here that I do/will profit from all of the links/clicks contained in this post. It’s a given with my Disclosure Policy, but I feel the need to point it out here again. The goal of this blog post is to share what I’m learning along with way with Social Media Marketing Machines – but consider yourself warned.

So I’m working on a big project with the guys from Traffic Geyser (Nope, my life isn’t just the eMarketing Vids Channel at YouTube – although you will find we’re using CTA Ads in the YouTube Videos to direct people to the program). It’s called Social Media Marketing Machines and it’s a powerful one/two combo of tools and training – my favorite Internet blend.

If you click through to see what we’re up to, you’ll notice that we’re using YouTube for our video player (for all of the launch videos). This is not typical at all in the Internet Marketing space because you “can’t control” YouTube like you can “control” your own players.

While this is true, the math isn’t complete – and it’s what I want to examine here.

Playing with YouTube brings things to the table that you might not consider:

We see YouTube results in Google results when the numbers are high enough. Might the thousands of views generated by an Internet Launch help bring the videos from this launch into the right search terms a bit later in the game? I think so, and we’re going to try that here.

Also vital are YouTube insights. Think we’ve got something to learn from running this audience through the demographic machine that is YouTube’s stats machine? Think we might learn a few things?

Finally, and this one is a bit harder to quantify (and I’d love your thoughts below), there is the simple fact that the YouTube Player is familiar. People love YouTube. It brought us Charlie Bit My Finger and it brought us Susan Boyle. My gut reaction is that seeing a familiar player introduce such a pretty intense topic is going to make things, for lack of a better term, seem more approachable.

Again, any thoughts you have on that one, I’d love in the comments below.

YouTube is the default/defacto player for Internet Video (sorry Hulu, deal with it) for our computer screens, our telephones and our television sets. Google themselves are positioning her more as a platform than a publisher, and I think smart marketers should respond accordingly.

We’re giving it the old college try here at this launch and in a blog post soon, I’m sure I’ll let you know how it goes.

Discus/debate accordingly …