Paul Colligan – The People And Business Of New And Social Media

Twitter Redesign #281 – Let’s Fly – YOU’RE DOING IT WRONG

Thursday, December 8 Paul Colligan

It looks like Twitter is about to take on their #281st interface change. The social media space is already abuzz and I expect Robert Scoble to tell us shortly if it will change the world and cure cancer or if it will cause the doom of Twitter in 11 days. Both responses are always possible…Read More »

Does Klout Matter?

Tuesday, September 27 Paul Colligan

Have you heard of Klout.com? Concept is simple – everybody get’s a Klout “score” that reflects how much clout (don’t get me started on the those wacky 2.0 names) someone has in the social space. Those numbers can be used to figure out which people you want to pay more attention to. Klout is tied…Read More »

Social Profit Formula 2.0 – Why I’m (Still) Giving Away A Free iPad And What You Can Learn From It

Monday, July 11 Paul Colligan

When Don Crowther launched Social Profit Formula last year, I was a tricky little guy and snagged the Social Profit Formula channel at YouTube. I then leveraged a few videos and sold a lot of the product. The goal was to show people how using nothing but video and YouTube, you can actually do some…Read More »

Social Media ROI – A Quick Test

Wednesday, May 11 Paul Colligan

I wouldn’t even begin to call this “scientific” in my approach, but I have some fascinating results of a quick test I did that I’d love to share with you. These numbers are almost exactly 24 hours into the run. Same message – same link – sent to 4 different groups. The goal was to…Read More »

Using Twitter To Look Important?

Wednesday, May 4 Paul Colligan

So, as per a post at Facebook, I’ve done the “Twitter bankruptcy” thing. Was planning on a blog post re my reasons after I learned some of the implications. Round 1 comes a bit early (and I explain why): I originally set my Twitter account to follow anyone who followed me. Reason why (we’ll discuss…Read More »

Losing Weight – Social Media Style

Monday, January 24 Paul Colligan

Like many of you, I’ve made a few new years resolutions. But, unlike most of you (as well as myself in the past), I’ll keep mine. Enter, dear friends, the power of losing weight – social media style. It’s a three point plan: Point 1 – Go In With A Clear (Proven) Strategy. I’m going…Read More »

Social Media Marketing Machines And YouTube – You Will Be Seeing More Of This

Tuesday, December 7 Paul Colligan

I am so tightly involved with this project that I need to say here that I do/will profit from all of the links/clicks contained in this post. It’s a given with my Disclosure Policy, but I feel the need to point it out here again. The goal of this blog post is to share what…Read More »

Did Facebook Bring Us Email 2.0?

Monday, November 15 Paul Colligan

As per AllFacebook and TechCrunch, Facebook is launching a “modern messaging” system that brings the world a “social inbox.” What does this mean? Among other things, you can go email to instant message and back again. The platform finally means nothing as it all comes into their universal inbox. But it’s a little bigger than…Read More »

Picking On Social Media – Buzz Kill – Scoblizers – Linchpins – Etc.

Monday, August 23 Paul Colligan

It’s been a fascinating weekend for me and Social Media. Leo Laporte announced “Social media, I gave you the best years of my life, but never again.” The Joy Of Tech quickly responded with what might be my favorite comic ever from them. While this was going on, I found myself engrossed in Seth Godin’s…Read More »

Hard Realities About Social Profit Formulas And Online Marketing

Monday, July 19 Paul Colligan

Ready for some hard realities? In prepping for the live Podcast Secrets presentation tonight (the topic – OffCasting – getting people off of you content and into your marketing funnel), I realized I had some killer numbers of what’s happening/working RIGHT NOW to share with my students because of my Social Profit Formula (AFF) campaigning…Read More »