Podcast Monetization – How To Make Money With Podcasting

I had a lot of fun with Podcast Day last year and my Webcast from 2014 has been streamed thousands of times in the last year. Click here for How To Podcast (my 2014 webcast).

Don’t know about my future with #PodcastDay in the coming years – but this year, I’m proud to offer “How To Podcast For Profit – 4 Podcast Monetization Models You Can Start TODAY! – #PODCASTDAY Webcast

Enjoy – we’ll keep the replay up until at least next year …

How To Podcast

Well I finally did it, How To Podcast is now available for sale wherever fine books are sold.

This one was a blast to put together. I think you’ll enjoy it …

If you want direct links, here are a few of the places that have it available right now. More are coming online.

Hard Realities About Social Profit Formulas And Online Marketing

Ready for some hard realities?

In prepping for the live Podcast Secrets presentation tonight (the topic – OffCasting – getting people off of you content and into your marketing funnel), I realized I had some killer numbers of what’s happening/working RIGHT NOW to share with my students because of my Social Profit Formula (AFF) campaigning that I wrote about earlier on this Blog and at PaulRecommends.com.

I thought I’d share them with you as well.

The metric I’m currently tracking is clicks to opt-ins (i.e., what percentage of people who click over to Don’s campaigns opt-in for more information). As the course hasn’t gone on sale yet, this is the only thing I can track at this point (if you’d like to know the final results of clicks to buys, because, yes, I’m tracking those as well, comment below accordingly).

  • Social Media Links Conversion – 7.6%. That’s right, it takes more than 100 clicks from social media to get 8 people to opt-in.
  • Website Links Conversion – 25.8%. I get 25 opt-ins for those 100 clicks at the previous blog post. That’s more than 3 times the results.
  • Email Newsletter Links Conversion – 29.3%. In my weekly “Heads Up Tuesday” email I mentioned Don’s program as a link worth clicking (there were 5 other links in the newsletter). Did almost 4% better on that random mailing than on the Web clicks.
  • Direct Email Links Conversion – 39.3%. The direct email piece on Don’s product saw nearly 40 optins per 100 clicks – around 5 times the rate of the social media clicks.

The numbers should speak for themselves but a little examination is in order. Yes, this is the only thing I’m tracking and the final results might surprise me still but plane and simple, if I want to see action, I want to send emails.

So what does this mean to Don’s Social Profit Formula and social media marketing in general? Well, I certainly hope you take 2 things from it 1) Social Media doesn’t replace anything well – the results are terrible for marketers when compared to other models and 2) what you need more than the latest version is Tweetdeck or the perfect iPad Twitter client is a model for how to use Social Media to bring people into the fold that does, in fact, work better.

Truth be told, a good amount of my list comes from social media efforts. I introduce myself in Twitter, Facebook, and the rest and when we are ready to take our relationship to the next level – I ask for an email address. It works wonders for both of us.

But regardless of what you strategy is – and who you pick to be your guru, have a strategy that works and can be backed up with real numbers. The real money is in folding Social Media into what you’re already doing.

Thoughts?

Changes At Premiumcast.com

Update: Event is over, replay is below.

I wanted to write about a few changes at Premiumcast.com.

To start, I need to stress and point out that there are no new players in Premiumcast.com nor are there any new partners (or owners). All changes are simply in paperwork and approach – and I’ll try to explain them here.

In short, the changes allow all of us to focus on what we do best while providing a little consolidation in training and support that will let everyone do even more with this amazing technology.

Billing will now come directly from (and be managed by) our technology partner, Internet Business Ideas, Inc.. They will also do all levels of Premiumcast.com tech support. This will let us focus on training for the product as we’ll no longer have to worry about the day to day support and maintenance issues.

No servers or technology has changed. Everything is where it has been before – and will continue to remain.

All current customers will be able to continue to serve their customers under the Premiumcast.com name and URL. We will be moving new customers to the Nanacast.com server for easier tracking and support.

I continue to remain a bigger supporter and promoter of the technology. Both Podcast Secrets and The New Media Inner Circle will continue with the technology in the backend.

I continue to have a strong hand in the design and growth of the product. I dig this thing way too much to not give it my creative energies.

Any strategic alliances or technology joint ventures or licensing requests can still come through, and will still be negotiated through Colligan.com. Same reasons as above.

This Friday at 2p Pacific / 5p Eastern, I’ll be hosting a live teleseminar where we’ll go over more details and answer any questions you might have. Access directions are below.

Feel free to ask questions during the event, or in the conversation below.

Replay:

Google TV – What It Could Mean

I finally got my mind around Google TV and what it “means.”

And it is big.

First of all, it is real competition in the “Internet video on your television” space. With Apple TV admitting being nothing but a hobby and everyone else caring about their efforts with the same passion BP seems to care about plugging the leak, it’s easy to see why we’re getting nowhere in this space. I’ve written previously about the Roku box and Boxee’s plans but what really has happened in the last 6 months, year?

With Google taking this space seriously, we’re finally going to see some passion and growth past what we’re seeing right now. And, with their war chest, this nonsense with Hulu blocking Boxee type situations will be met with a legal war chest that can make things happen. Competition is a very good thing.

But, more importantly, we’ve got another issue at play that is even more vital.

Google in this space represents a true convergence box. This is the “old and new media playing together” dream we’ve had for years but have never seen delivered. I have in my basement plenty of boxes that put obscure Internet video on my screen and I have owned / seen / been briefed on / and have beta tested an equal amount of boxes that place nice with “old media” over the intertubes. The Xbox doesn’t do YouTube (let alone a decent Podcast option) and the Apple TV is as walled as a walled garden can get (even to the point of making it too weak to stream Flash well). When we talk about Tivo or traditional cable boxes, I just have to shudder. fILS and Twitter – silly – nothing else.

Boxee is the best hope in the underdog category (and I applaud Avner’s statements that they can work in a Google TV world) but even their approach to stuff puts a line between the two worlds. A new episode of Burn Notice goes right into my queue but the latest episode of The Totally Rad show does not. It’s just not “all coming together” the way it is supposed to … Yet. Roku is nice for what it does but the channels that aren’t there don’t appear to be coming.

At CES this year I got really nervous watching boxes from the “big names” designed (I believe purposely) to squash out the new media space. Sure, they were still lousy, but they were the only element seeing growth. And they might grow into something acceptable before we get our butts in gear.

Google TV can change this. The commercials speak of a world where the Web and Desperate Housewives can live in peaceful harmony and I’m betting my future that the box that let’s them is the box I want to get behind. Google has the war chest and moxie this space needs.

And they have my full support.

Do they have yours?

Oh yeah, their ownership of YouTube is key too :-).

Why Is There No Kindle Version Of The Business Podcasting Bible?

A few more observant readers have asked a great question – why is there no Kindle version of the Business Podcasting Bible?

Want the truth?

To really look at the truth, we need to look at a couple of other books in Amazon with my name on them. There is Special Edition Using Microsoft FrontPage 2003 and there is also Special Edition Using Microsoft FrontPage 2002. Let’s not forget The Business Podcasting Handbook: Turning Podcasts Into a Force-Multiplier for Your Business.

FrontPage 2003 is for a product that Microsoft killed after that release. A Kindle version would be downright silly. FrontPage 2002 doesn’t have my name on it at Amazon, but funny enough, all of the published ones out there do. Same is true for a Kindle release of this one. No use in chasing a dead topic.

Funny enough, the “other” Podcast book NEVER EXISTED and Larstan Publishing still hasn’t taken down the listing. I think the reason for lack of a Kindle version for that one should be pretty obvious. Yes, Amazon has lots of listings of products that never existed.

Confused?

You should be.

FrontPage 2003 is a great book about a product that is simply in the past. I’m proud of the book but not waiting for anymore royalties. Same is true for the 2002 book (regardless of who’s name Amazon has on the front cover). There are still a box or two of them in my basement and I’ll probably send them to be recycled soon.

The Business Podcasting Bible is also a great book but it is, in short, about Podcasting 1.0.

We’ve come a long way since then. It stands alone great for her moment in time, but things have changed pretty dramatically since I wrote that thing.

Things have gotten much better, much bigger, much more exciting.

Put the book on Kindle? I’m not going to do anything to let anyone thing the world of 2006 era Podcasting is worth examining – in Kindle form or otherwise.

There is actually one book on Podcasting at Amazon that not only costs more than mine, but MAKES NO MENTION OF ITUNES – it was written that long ago. No Kindle version for that one either.

What about the money that could come with a second, updated, printing?

Oh, the stories I could tell … but I will give you a clue – that ain’t where the money is.

Fun fact: Did you know that Amazon Kindle numbers don’t make it into top seller and book chart lists? They consider the information proprietary.

Yup, that’s how few they sell in the grand scheme of things.

What about that book with my name on it that doesn’t exist, or that book that does have my name on it, but doesn’t show it that way in Amazon? Yes, the book publishing industry is that messed up.

I’m just not that worried about Amazon anymore.

I own my media future.

I suggest you do the same.

Amazon may have a part in it but … she will then become a tool that I use and not vice versa.

We give everyone who buys Podcast Secrets a copy of the Business Podcasting Bible in PDF format as part of the package. I still stand behind everything the book says – but there is just so much more to the story that I’m tired of waiting for Amazon, or any other publically traded company, to tell it correctly.

I’m entering into a new space with Podcast Secrets 3.0 and I recommend you come along for the ride.

It won’t be on Kindle.

You won’t be able to grab it at Amazon.

And when I’m done with the program, you’ll understand why.

And you’ll laugh at Amazon too.

Don’t get me wrong, I love my Kindle. And my Kindle app on the iPad. I love reading books without having to kill a tree. You’ll see content from me on the Kindle soon eough.

But, sometimes, the topic is bigger than a book.

And then it doesn’t make sense in book form – dead tree edition, or Kindle, or anything else.

How big is your topic?

Free Podcast Training – Tonight Only!

UPDATE: The live event is completed/over. If you’d like to grab the recording (and we got a good one), sign up at http://www.podcastsecrets.com.

Tonight at 5p Pacific, 8p Eastern, I’ll be recording LIVE a new presentation called “The Seven Deadly Sins Most Podcasters Make And What You Can Do To Avoid Them.” It’s for the coming Podcast Secrets 3.0 class – but this one is a free.

The content is SOLID. It’s the summary of what I’ve learned in helping Podcasters for the last 5 years.

There will be a surprise or two along the way as well – but here is the access information:

Again, we start prompty at 5p Pacific / 8p Eastern. There is more than an hour of content in there – but we’ll get as close to 60 minutes as we can.

I reserve to the right to charge for this content at a later date but between now and then, your access is free!

Podcast Secrets has a Twitter account – it’s http://www.twitter.com/podcastsecrets. It is also at Facebook at http://www.facebook.com/podcastsecrets. Would it be silly to mention the YouTube page at http://www.youtube.com/user/podcastsecrets?

Weekend Roundup: Podcast Secret’s Season Edition

Finally, Podcast Secrets season is here. We are now at version 3 and slowly bringing it all together. The new site isn’t live (at the time I write this) but we got a few things worth mentioning for the weekend:

  • The Podcast Secrets Facebook Page will be home to a ton of news as we go through the launch process. In a move to get as many likes as possible, there will be some free content we are only going to send to people who “like” the page. You just have to love the Facebook update feature.
  • Podcast Secrets on Twitter doesn’t just follow what we’re doing, but she follows the tweets of some of our favorite Podcast Secrets Faculty and just plain Podcasters that we like.
  • Hot Podcast Tip: Did you know that Facebook is becoming a very powerful place to store Podcast “show notes?”. To get the cool play buttons like you see at the Internet Marketing This Week Podcast at Facebook Page, you only need to add the URL of an MP3 file to your post. Go ahead and try it,

Make yourself a better person this weekend. Listen to a Podcast.

Podcast Advertising Appeals to “Unreachable” Consumers? Can We Sell Ourselves Any Shorter?

Last week, the ADM (my favorite association for our space) teamed with Edison Research (the smartest market research firm in the world) to produce a Webinar called “Consumer Attitudes On Podcast Advertising.” The recording of the whole event has been placed at their site – I highly recommend a viewing.

With a title like “Consumer Attitudes On Podcast Advertising” and a firm like Edison who actually does research, as opposed to prove points for money, you can imagine the content presented. It was dead on, and from what I remember from statistics class, very viable in the polling methodology.

So, I’ll say it again (despite what the comments below will state), this is the best research to date on Podcast Advertising. By Podcast Advertising we mean ads inside of free publically available Podcasts. The research was solid there, and the prospects were good for that option.

Again, fans of the ADM and Edison and what they’re doing.

But … (you knew this was coming).

I still think strong that we’re selling ourselves short – way short.

The power of “New Media” is not that we’re a faster, cheaper “Old Media” with swear words. If the only difference between “us” and “them” is that we don’t have to get a broadcast license, and our biggest battle is in proving to the world that “we matter too” when it comes to CPM ad inserts, … I want out.

Again, not trying to criticize the work done here, but trying to encourage focusing on the things that matter:

I truly believe that if our space spent half the energy it currently spends on proving legitimacy (and complaining about the lack of advertisers) on exploring and trying alternative (do I dare say “new”) profit models, we’d see ten times the growth (and a lot more smiles at our industry events).

My goal here is a simple one: I’d like to suggest that we spend additional time (and equal effort) examining the options that have a considerably higher success rate so far as legitimate standards and part of the “dialogue.” The day the ADM Sponsors a study on “Non-Traditional Revenue Trends In Downloadable Media” and the New Media Expo offers a “Death Of The CPM – Alternative RevGen Models In New Media” track is the day thousands of Podcasters quit their day job.

Another report or blog post on how listeners don’t like pre-rolls just ain’t gonna cut it.

Let me respond to the first couple of comments before they even get entered below:

Yes, folks like Leo Laporte will be able to use slides from this presentation to bump up their CPMs. God bless ’em as they do. Remember that not only does Leo collect way more in sponsorship money than most, he also collects way more in audience donations than most Podcasters will ever make (even after this report is released). He also partners with others for free bandwidth (it’s the fully disclosed affiliate model people), has invested a ton of cash in his studio (I don’t hear him having debates about the “best USB microphone under $100″), and has a full staff behind him. He’s playing all the angles and I respect him for it. Please remember, this is the model Leo loves and Leo has been able to make profitable. It doesn’t make it gospel.

For the bit about “opportunists” are the ones looking to revenue from the premium model (it’s in the recording), I’d suggest you do a search on what people thought about “paying for television” in the 70s – and then make a list of ten friends who don’t have cable tv today.

For the “I don’t want to sell out” crowd, I ask how an ad for something (and remember, the study told us ones read by the host are best) is any less of a sell out than an merchandise line, premium option or affiliate play. Disclose away and enjoy the benefits of an audience that actually like you.

For the people don’t pay for content world, I beg you to explain HBO to me.

I guess, in short, I’d like to suggest that we got options people … why won’t we take them (let alone talk about them)?

Flame away …

7 Facts New Media Creators Must Face If They Want To Survive This Year

It’s time to face facts. Here are 7:

Niche audience programs can’t survive on mass audience advertising models. This one has GOT TO STOP. The reason American Idol can do well on a few pennies per audience member is because they have a few zillion audience members to pull pennies from. Good for them, they can have them. But, the niche content creator who thinks there are a few zillion pennies in their niche to collect don’t understand the meaning of the word niche.

And the funny thing is, people want to pay more for niche than they want to pay for mainstream stuff. Why won’t we let them? The odds of making good money on pennies per audience member are so small … why do that to yourself when there are better options for everyone?

What are you afraid of?

The “Old Media” guard is doing what they can to block you out.
For me, the big theme at CES wasn’t 3D or eBook readers, or any of the other memes you’ll read about. For me at least, the big theme was that “Old Media” is spending insane amounts of money to get better at what they do.

The only reason any machine of that size “gets better” is because there is competition that might take market share away from them. The “Old Media” guard is aware of what might happen and are doing everything in their power to prevent it.

Real reason for 3DHDTV? Even Kodak won’t be able to produce a $200 camera that pulls that off.

Real reason for IPTV? Cable cutting has become so real, they’re getting ready for when it goes mainstream.

Real reason for embedded widgets in TV sets and Blu-ray players? It’s called futureproofing your tech.

But if you look at the demos, you’ll notice something very important, very important … NEW MEDIA AIN’T PART OF ANY OF IT. We haven’t been invited to that party and they so hope that we continue to bicker about page design changes at YouTube and the size of our checks so we won’t notice what’s going on.

And the thought process has even infected us. Why in the world will Boxee automatically add a new episode of “Two And A Half Men” to my queue but not an episode of Geekbrief or The Totally Rad Show?

If we don’t force ourselves into their playing field, we’re not going to be invited to the games.

Despite all this great tech, it’s still easier to watch TV than to watch you. Yes, “kids” watch stuff on their computers and love it. Yes, the average 17 year old sees no difference in watching on the laptop than on watching on the TV. These funfacts are merely transitionatory tidbits that will mark a few years of our history, not our future.

But, dear friends, the future is Internet on the television and the phone. The future is YOUR content on THEIR terms. Flash players at obscure websites is hardly the totally of terms YOUR AUDIENCE might come to you with or request from you.

First part of having a niche audience, giving them what they want …

With companies like Kunaki in play it is, simply, wrong, not to offer everything you do on disc of some sort.

How easy is it to get your stuff?

What do you have to lose?

You can add “Ask A Ninja” to your DVD queue at Netflix. Why can’t I get your show there?

“New Media” that acts like “Old Media” is missing the point.

What we bring to the game is so much more than cheap cameras and the quest for unlimited hosting for less than the cost of a latte.

More and more of what’s coming out these days looks like an attempt at “beating the studio system” than it is “changing media” as we originally started to do.

Just ask yourself this simple question … what do you really want to be doing? What is your dream here? If it’s a show on Fox or a movie on HBO, I’d say you got a better chance going the “traditional” route at this point.

If your goal is to take a small audience to places they’ve never been before and make a good profit doing it, are you on the right path for such?

We don’t act like we want our audience to act. That’s called hypocrisy.

How much “New Media” have you consumed this week? How much have you produced this week?

Ever notice that the more you eat this dogfood, the more successful you are? Rocketboom, TWiT, and Revision3 anyone?

Yes, our audience is following our lead – it’s just a bad one.

You can’t sell advertisers the same pack of lies they can. Admit it, you’ve been thinking this for years …

Yup, those advertisers pushing their 30 second spots designed for Oprah online aren’t even close to getting their money’s worth. Don’t worry, they might not be getting their money’s worth on Oprah either.

But, you don’t have the cache or the agency behind you to get those kinds of deals for your show – so stop thinking that’s your ticket.

New Media’s success won’t come from successfully lying to advertisers and audience members – it is the complete opposite.

Even if your basement, it’s still business. I’m still surprised how many have mastered Final Cut and purchased thousands of dollars in computer equipment but who haven’t done more than surf a few blogs (written by guys with day jobs) to figure out how they’re going to make money here.

It’s called “Show Business” or “Information Marketing Business” or “Training Business” or “[Insert Term Here] Business” for a reason.

What business are you in?

Are you in business at all?

Could that be why profit ain’t much?