‘Podcast Metrics’ Category

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Streaming’s Decline Is New Media’s Gain

Monday, May 14 Paul Colligan

Was on the phone with a business partner today. We were lamenting some of the funny little trends in our industry.

And then a few things hit me.

And, as always, I thought I’d share:

So much (I’d say like …

Full Edison Media Report Is Live

Thursday, March 22 Paul Colligan

The full numbers from the report Frank Barnako translated as “Anemic growth for podcast listening” is available online. Click here for Edison Media’s “The Podcast Audience Revealed – New 2007 Podcasting Statistics.

Here’s a summary for …

New Podcasting Statistics At Corporate Podcasting Summit London

Monday, March 19 Paul Colligan

The always brilliant Tom Webster from Edison Media Research opened the Corporate Podcasting Summit London with some great content from the coming “Arbitron / Edison Internet and Multimedia Study 2007.” The stuff that stuck out to me, and …

Dynamic Ad Insertion Over At PodcastTools.com And Podcasting’s Bright Future

Wednesday, March 7 Paul Colligan

PodcastTools.com has always been my little Podcasting baby. We’ve changed formats more than a few dozen times – but I like the groove I’m in now and I think I’ll keep it.

We also just joined Jason Van Orden’s Podcast

The Last Word On The Podshow / Pickle Alexa Traffic Question

Tuesday, March 6 Paul Colligan

Alexa Screenshot

This Blog Post re Podcast Pickle got a lot of attention – and not for the reasons I thought it would. I simply was writing a piece about how Podcast Pickle has caught my attention (by among other things, passing …

Yes Virginia, Podcast Download Numbers Are Important

Monday, March 5 Paul Colligan

I get really frustrated with the lower level discourse out there regarding Podcast networks and who “sucks,” etc. A comment was made by someone who gets a lot of press for making outrageous comments that I would have ignored but …

More Fun (And Truth) With Stats

Saturday, February 24 Paul Colligan

When I wrote the post on Wednesday about Podcast Pickle, I really was just setting out to write a piece about how their impact and positioning has really surprised me. In a world where Odeo (check my archives – …

The 2007 eMarketer Podcast Advertising Report (From What I’ve Seen)

Wednesday, February 21 Paul Colligan

I have an advanced copy of the eMarketer Podcast Advertising Report. Interesting read (and much longer than last year’s version).

NOTICE: It was an “advanced” copy so I’m sure some things have changed. I’ll post any important updates when I

Getting Pickled

Wednesday, February 21 Paul Colligan

UPDATE: Turns out I was right. Details here.

UPDATE: Additional comments on the numbers (by me) here.

I couldn’t get past the name.

And I’m still not sure if she is “my audience.”

But you have to admire …

Rocketboom Demographic Survey Results Released

Friday, February 16 Paul Colligan

Andrew Baron asked Rob Walch from Rob Walch from Podcast 411 “to be a neutral third party to validate the results from the Demographic Survey they were about to do.”

The results are online at Rob’s Blog (including a link …

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