Hard Realities About Social Profit Formulas And Online Marketing

Ready for some hard realities?

In prepping for the live Podcast Secrets presentation tonight (the topic – OffCasting – getting people off of you content and into your marketing funnel), I realized I had some killer numbers of what’s happening/working RIGHT NOW to share with my students because of my Social Profit Formula (AFF) campaigning that I wrote about earlier on this Blog and at PaulRecommends.com.

I thought I’d share them with you as well.

The metric I’m currently tracking is clicks to opt-ins (i.e., what percentage of people who click over to Don’s campaigns opt-in for more information). As the course hasn’t gone on sale yet, this is the only thing I can track at this point (if you’d like to know the final results of clicks to buys, because, yes, I’m tracking those as well, comment below accordingly).

  • Social Media Links Conversion – 7.6%. That’s right, it takes more than 100 clicks from social media to get 8 people to opt-in.
  • Website Links Conversion – 25.8%. I get 25 opt-ins for those 100 clicks at the previous blog post. That’s more than 3 times the results.
  • Email Newsletter Links Conversion – 29.3%. In my weekly “Heads Up Tuesday” email I mentioned Don’s program as a link worth clicking (there were 5 other links in the newsletter). Did almost 4% better on that random mailing than on the Web clicks.
  • Direct Email Links Conversion – 39.3%. The direct email piece on Don’s product saw nearly 40 optins per 100 clicks – around 5 times the rate of the social media clicks.

The numbers should speak for themselves but a little examination is in order. Yes, this is the only thing I’m tracking and the final results might surprise me still but plane and simple, if I want to see action, I want to send emails.

So what does this mean to Don’s Social Profit Formula and social media marketing in general? Well, I certainly hope you take 2 things from it 1) Social Media doesn’t replace anything well – the results are terrible for marketers when compared to other models and 2) what you need more than the latest version is Tweetdeck or the perfect iPad Twitter client is a model for how to use Social Media to bring people into the fold that does, in fact, work better.

Truth be told, a good amount of my list comes from social media efforts. I introduce myself in Twitter, Facebook, and the rest and when we are ready to take our relationship to the next level – I ask for an email address. It works wonders for both of us.

But regardless of what you strategy is – and who you pick to be your guru, have a strategy that works and can be backed up with real numbers. The real money is in folding Social Media into what you’re already doing.

Thoughts?

Free Podcast Training – Tonight Only!

UPDATE: The live event is completed/over. If you’d like to grab the recording (and we got a good one), sign up at http://www.podcastsecrets.com.

Tonight at 5p Pacific, 8p Eastern, I’ll be recording LIVE a new presentation called “The Seven Deadly Sins Most Podcasters Make And What You Can Do To Avoid Them.” It’s for the coming Podcast Secrets 3.0 class – but this one is a free.

The content is SOLID. It’s the summary of what I’ve learned in helping Podcasters for the last 5 years.

There will be a surprise or two along the way as well – but here is the access information:

Again, we start prompty at 5p Pacific / 8p Eastern. There is more than an hour of content in there – but we’ll get as close to 60 minutes as we can.

I reserve to the right to charge for this content at a later date but between now and then, your access is free!

Podcast Secrets has a Twitter account – it’s http://www.twitter.com/podcastsecrets. It is also at Facebook at http://www.facebook.com/podcastsecrets. Would it be silly to mention the YouTube page at http://www.youtube.com/user/podcastsecrets?

When Does A Podcast No Longer Require Her Own Website?

At the big Ed Dale “Coming Home 3″ event this weekend, we got a chance to record a very special live version of Internet Marketing This Week as well as talk over some changes and ideas we have for future versions of the show. A plan for season 2, if you will. More on the specifics of that later.

One of the big questions we asked … Does the show actually need a website anymore? The Facebook Fan Page for the site does pretty much everything we do at the site – and it always feels pretty silly duplicating our content efforts.

We could easily make www.internetmarketingthisweek.com forward to the Facebook page and lose very little – while gaining back some time in the process.

Obviously, if we were an entity that sold ads at the site, we wouldn’t be asking this question. Since the monetization of the Podcast comes from building an audience that knows, likes and trusts us, what point is there in having the site?

And, if needed, we could always put ads and the like into the copy of the content at Facebook – disclosing accordingly of course.

I thought I’d pass this question on to you and see what you have to say.

When does a Podcast no longer need her own Website?

Weekend Roundup: Podcast Secret’s Season Edition

Finally, Podcast Secrets season is here. We are now at version 3 and slowly bringing it all together. The new site isn’t live (at the time I write this) but we got a few things worth mentioning for the weekend:

  • The Podcast Secrets Facebook Page will be home to a ton of news as we go through the launch process. In a move to get as many likes as possible, there will be some free content we are only going to send to people who “like” the page. You just have to love the Facebook update feature.
  • Podcast Secrets on Twitter doesn’t just follow what we’re doing, but she follows the tweets of some of our favorite Podcast Secrets Faculty and just plain Podcasters that we like.
  • Hot Podcast Tip: Did you know that Facebook is becoming a very powerful place to store Podcast “show notes?”. To get the cool play buttons like you see at the Internet Marketing This Week Podcast at Facebook Page, you only need to add the URL of an MP3 file to your post. Go ahead and try it,

Make yourself a better person this weekend. Listen to a Podcast.

The Rumors Of Podcasting’s Death Are Greatly Exaggerated – But Her Maturity Is Sadly Ignored

Wizzard Media did 1.4 billion Podcast downloads in 2009 – up from 1.2 in 2008.

Video Podcast Network pioneers Revison3 did 1.5 billion minutes of video in 2009, up from less than 1 billion in 2008.

And the numbers keep going up.

Yes, there are some who prognosticate the death of Podcasting who say the numbers are going down or have reached their max. But, if you read the real numbers … the facts don’t lie.

But, we need to be honest here.

These new numbers aren’t from people getting that Podcasting religion. These are coming from iPads and televisions, apps and fan pages, streaming video embeds and on demand buttons. Many of our best audience members have never visited the iTunes Podcast Directory.

In short, people have no more of an idea that they’re getting Podcasting content than they are aware of the codec that delivered them. They got the content the wanted they way they wanted the content.

Oh, and it just worked …

It just worked.

I had lunch today with someone who used to spend 5 figures a month to deliver a small percentage of the media content he’s delivering today with S3. His bill last month was a “few hundred bucks.”

YouTube is now doing 2 billion view days as the standard.

I could go on and on – but I won’t.

If you view Podcasting as anything other than a single part of a multiple-part wonder, your future is bleak.

If you understand just how much we have matured and what you can do about it, you are going to do very well.

Thoughts?

1 Week To The Podcast Secrets Preview Call … Where Does Time Go?

I can’t believe it is only 1 week away … I can’t believe it is our 3rd time …

Next Thursday night (April 9) at 6p Pacific is our annual Podcast Secrets Preview Call. I hope you can join us.

Hint: Use Discount Code “PC916″ To Save $79 Off Tuition.

Specific items we’ll be covering on the call …

  • Exactly 8 reasons why Podcasting brings us, and can bring you, a critical business (and profit) advantage.
  • 7 secrets to producing profitable Podcasting content in the fastest possible time.
  • 9 marketing channels for the Podcasters … and how to leverage each one.
  • The 6-Step Podcast Monetization Roadmap.
  • How to part-the-curtain on the listening habits of your audience, and leverage that knowledge to produce profitable audience action.
  • At least 5 things, you can implement today that will integrate your Podcast content into your business structure … and how to see results almost instantly.
  • 7 steps to getting your Podcast audience to take the very actions you want them to take.

There are obviously some additional surprises for that night and I’ll be sharing the “realities” of Web 2.0 and what they mean to ALL content producers – not just the Podcaster.

I’d be thrilled to see you there.

Podcasting Is Dead?

I was working on another project – and something hit me …

Let’s stop telling the world what’s winning – let’s ask the world what is winning.

What’s on people’s minds? What are they searching for? If we could only know …

Actually, we can …

It’s called, “Google Trends.

Here’s a preset link to searches for “podcast” versus “social media” versus “new media” versus “online media.”

Here’s the image – in case you don’t want to click:

Chart

And, yes, the top line is podcast.

If Podcasting is dead, what is social media, new media, and online video?

Would love your thoughts.

You Can’t Handle The Truth About Podcasting

First, please watch this embedded clip from YouTube to put you in the proper mindset.

You can’t handle the truth!

Son, we work on an Internet that has limits. And these limits can’t be changed with men with vc funding – no matter how much you’ve got.

Who’s gonna stream to millions at once? You? You, Hulu?

I have a greater responsibility than you can possibly fathom. You praise streaming and you curse the Podcast. You have that luxury. You have the luxury of not admitting what I know: that streaming, while sexy, simply can’t scale.

And my existence, while grotesque and incomprehensible to you, is the future of media online…

You don’t want the truth. Because deep down, in places you don’t talk about at parties, you want portable time-shifted media. You need portable time-shifted media – without the restrictions that simply won’t scale.

We use words like streaming, drm, walls … we curse these words as the backbone to a life spent defending something. You use ’em as a punchline. I have neither the time nor the inclination to explain myself to a man who rises and sleeps under tens of millions of dollars in funding without ever facing the truth, and then questions the manner in which I provide it!

I’d rather you just said thank you and went on your way. Otherwise, I suggest you tell me how your plan on streaming to millions of users at the same time. Either way, I don’t give a damn what you think our future is!

As much as I just enjoyed watching 30 Rock on Hulu a few minutes ago, …

Streaming won’t scale.

DRM won’t scale.

Devices that dial home with my watching habits won’t scale.

Oprah tried, and fell flat on her face, and then released everything she had via Podcast.

Did her impact change? Did she make any less money? Did they sell less copies of that “New Earth” book?

Do we have something to learn from Oprah?

Yes, we can track everything – but at some point it all falls apart. I point to the USSR and East Germany as recent examples.

Yes, we can stream video right now but it is simply nothing compared to a few million people watching American Idol on a Wednesday night. If you want the numbers television provides on our glorious Interweb then, dear friends, you’re going to have to find something that scales – something that “works.”

Podcasting can scale.

Without the need to call back home, without the need to worry about where every 1 and 0 is located, without the need to own it all, this can work. Podcasting can scale.

Streaming can’t.

DRM can’t.

You can’t handle the truth about Podcasting.

Thoughts?

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Podcast Secrets 2008 – Is Anyone “Big” Using Podcasting?

Preaching to the converted is always easy. For most everyone reading this blog the things we’re trying to accomplish with Podcast Secrets make sense.

But for everyone else – one question I get over and over again is … “is anyone “big” actually Podcasting or using Podcasting” in their business.

Great question. The following video is a story of 2 “big” names who are doing that right now (and to some great success).

If HBO and Oprah are playing in this space, shouldn’t you be playing in this space too? Come on in, there is room for all of us.

Podcast Secrets affiliates, feel free to use this in your marketing efforts if it helps. And, yes, you need to be a Podcast Secrets student (or alumni) to be in our otherwise closed affiliate program.

If you’re not a Viddler fan (or if their embed above isn’t working, here is the same video at YouTube, MySpace, Metacafe, Google, DailyMotion, Blip.tv, Veoh, Crackle, Stupid Videos, and Sclipo.

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251% Increase In The Podcast Audience Projected – And Other Juicy Infonuggets

Also linked to in my Podcast Statistics page.

eMarketer.com will be launching their new report “Podcast Audience: Seeking Riches in Niches” and is leaking some of their content to the public to draw interest.

It’s working. I’m interested.

Read the whole piece here but enjoy these nuggets and a comment or two first.

They project 18.5 million in the U.S. Podcast audience in 2007. With past numbers reported here (1 billion downloads for Wizzard alone), I’ll guess that’s a bit low – but I like verification that this is big.

They claim $165 million spent in Podcast advertising in 2007 and project $435 million in 2012. I’ve said it a thousand times – and Podcast advertising is only a small fraction of the money to be made from this technology.

They call Podcasts a “mainly a desktop phenomenon.” We’ve been saying that for years. However, nobody jumps right to the portable player until they hear the content on the desktop first. This is where it starts. Remember, that whole Web thing was a “largely university phenomenon” when it started too.

If I get a copy of the report, I’ll let you know what I think of their number crunching but I won’t regurgitate it for you. We need people like eMarketer to help validate our efforts – and it looks like this report is doing just that. This is money well spent.

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