How To Podcast

Well I finally did it, How To Podcast is now available for sale wherever fine books are sold.

This one was a blast to put together. I think you’ll enjoy it …

If you want direct links, here are a few of the places that have it available right now. More are coming online.

7 things I wish I knew “then” about product creation

Originally posted to Google Plus.

In honor of Make Market Launch (Aff Link), I thought I’d offer my Top 7 things I wish I knew “then” about product creation.

#1 – The credibility doesn’t have to be mine.

I’ve made as much money building and launching products where I’ve partnered with someone else’s credibility as with those where I have used my own. Working with Julie Perry on YouTube Secret Weapon has been a dream. Working with Michael Koenigs on Instant Customer has been a blast and a half.

#2 – It’s what they want, not what I want.

I once had the audacity to launch a product called “Internet Butt Kicking.” It was everything I wanted in a product, but NOTHING that my audience wanted. Was as proud of that product as the day was long – yet it didn’t sell a copy.

#3 – Charge enough to give it your all.

When you charge enough to give the product your all, you, get this, give the product you all. When you give the product your all, get this, it’s much better than when you don’t. Charge enough to give the product the attention it deserves. Awesome products come from that. It’s also why those Apple products are so cool

#4 – Work smarter, not harder.

I fancy myself, at times, a bit of a Steven Spielberg (except without the father and guilt issues). I like to edit video. I often think I should therefore edit everything. My best products have been edited by someone else. I’m better for it. So is my audience.

#5 – They know how they want it delivered.

Ask them how they want it. They will tell you. Give it to them that way.

#6 – Don’t release, LAUNCH.

Apple launches. Hollywood launches. The Millionaires/Billionaires launch. I need to Launch.

#7 – New product doesn’t need a new audience.

Starting all over again is SILLY. Your existing list has already said they like buying from you. Let them.

Good luck Michael Koenigs and Pam Hendrickson on your launch. Thrilled to be MCing your event in April.

I hope to catch a few of you there as well. If you are looking to buy this, and do so through my affiliate link – I have a cool little bonus package for you – plus will buy you a meal at the event.

The Global Paradox And Main Street Marketing Machines

One of the most important books for my business and professional career was/is The Global Paradox. Although written when the Internet was becoming a reality, very very little of it had to do with that specific tech. The book was all about the logical implications of where things are going.

And, it was as obvious to me back then as it is now: Things are changing and we better go where things are going.

What is the “Global Paradox?” … The Bigger the World Economy, the More Powerful It’s Smallest Players right down to the individual.

I can’t but help but think of YouTube, founded by 3 early PayPal employees and bought by Google for $1.65 BILLION. This isn’t just a story of three small players with a big payoff, it’s a story of EVERY MAJOR MEDIA DISTRIBUTION COMPANY having a plan (public or private and internal or external) to deal with PayPal.

I can’t but help think of Steve Jobs who made computers fun, phones not suck and the “netbook” pointless. His company is now worth more than Microsoft. One man’s vision is now part of EVERY CONVERSATION where tech, marketing, or packaging is involved.

I can’t but help think of Facebook … The world built the World Wide Web for about 15 years (as a massive project of awesome) and them suddenly, nobody makes a serious move on thing without first considering the impact of TWENTY SIX YEAR OLD’S Website that he built while at school.

I could go on and on with this list. Heck, I’m sure you could to. Actually, why don’t you put your favorites in the comments below?

And, finally, I write this from a hotel room in San Diego in the middle of the launch for Main Street Marketing Machines. Mike and the team have suggested, simply, that their tech is better than anything else for the marketing of Main Street businesses online and, gosh darn it, I believe that they’re right. The customers (most of them a single person) are launching businesses that not only have the Yellow Pages companies shaking in their boots but they’re also actually helping the Main Street Businesses get found online.

The Global Paradox is a reality. I’m thrilled to be part of it.

Note: I will keep this article up in my blog forever but I need to point out most of you who read this will read it after Main Street Marketing Machines closes for purchase. If it’s still up when you read this, consider it a warning. If it’s down … sorry to say, but I told you so.

Firesheep And Protecting Your Wifi Connection – A Few Thoughts And Best Practices

You probably already knew that wireless network security isn’t perfect. If you travel anywhere and use wifi anyplace other than your own home network (with all of the proper security elements in place), you need to take a look at this Wikipedia Article on the topic.

What does this mean to the non geek? Enter Firesheep, a FREE Firefox plugin that will allow anyone on an open wifi network to do some damage to anyone else on the same network silly enough to be surfing without some form of protection. Does Firesheep do anything new? No, it just proves how stinking easy it is to do some real damage on an open wifi connection.

What do I do about the whole issue? I use WiTopia.net and their Personal VPN service. It’s just $40 a year and works on my laptop, iPad and iPhone.

A cheaper (free) option is Hotspot Shield. It’s a free (and reported Spyware/Adware free) program that works on both the Mac and PC. It’s provides a VPN without cost, but you do “pay” for it with a series of ads that they embed over your browser, etc. It could be worse, and you can’t beat the price – but the big issue is the face that it doesn’t provide an iPad, iPhone, or other portable device option.

Below is a video called “Firesheep And Wifi Security – What To Do And How To Protect Yourself” that I put together for eMarketing Vids. It puts pictures to the concepts. Click through if you can’t see the embed below.

What are you doing about Firesheep and/or Wifi security? I’d love your thoughts below.

Dead In 2010

I tweeted last week that “Acer Chairman says iPad impact not serious … then offers Easter Bunny job as Chief Strategy Director.” Apologies to the Easter Bunny in suggesting he’d take such a demotion but, … let’s face it, with the iPad, the Netbook is dead in 2010.

Today I sit in front of my new MacBook Air typing this in – and I realized something. She’s got no CD/DVD drive, no drives at all. The spinning disk is dead in 2010.

With announcements of “App Store” for Windows, Mac, Windows Phone 7 and more, I felt a bit sad as I put my iLife 11 DVD in my iMac (the Air came with it preloaded (w a USB Restore Key). I’ll never do that again. Shrinkwrap software distribution is dead in 2010.

This morning I sat on the exercise bike and chose from more shows than I could possibly want on my iPad through Hulu Plus and Netflix (delivered over ATT 3G none the less). I love the new show “The Good Guys” but couldn’t even tell you what night it is on (and I remain a TV junkie). Sure, I canceled Cable TV in 2007 but the family simply doesn’t miss it anymore. Yes, Comcast delivers the Webernet to my home but I got Clear and Verizon as options too. No, everybody doesn’t have as many choices, but we do have choices. The Cable Company as monopoly is dead in 2010.

Cali Lewis is at Revision3 and even Adam Curry has taken a “soft exit” from the company formally known as Podshow. Mevio, the company who first sold Podcasters of the dream of quitting the day job, is dead in 2010.

What else is dead in 2010?

What are you going to change in 2011 as a result?

Hard Realities About Social Profit Formulas And Online Marketing

Ready for some hard realities?

In prepping for the live Podcast Secrets presentation tonight (the topic – OffCasting – getting people off of you content and into your marketing funnel), I realized I had some killer numbers of what’s happening/working RIGHT NOW to share with my students because of my Social Profit Formula (AFF) campaigning that I wrote about earlier on this Blog and at PaulRecommends.com.

I thought I’d share them with you as well.

The metric I’m currently tracking is clicks to opt-ins (i.e., what percentage of people who click over to Don’s campaigns opt-in for more information). As the course hasn’t gone on sale yet, this is the only thing I can track at this point (if you’d like to know the final results of clicks to buys, because, yes, I’m tracking those as well, comment below accordingly).

  • Social Media Links Conversion – 7.6%. That’s right, it takes more than 100 clicks from social media to get 8 people to opt-in.
  • Website Links Conversion – 25.8%. I get 25 opt-ins for those 100 clicks at the previous blog post. That’s more than 3 times the results.
  • Email Newsletter Links Conversion – 29.3%. In my weekly “Heads Up Tuesday” email I mentioned Don’s program as a link worth clicking (there were 5 other links in the newsletter). Did almost 4% better on that random mailing than on the Web clicks.
  • Direct Email Links Conversion – 39.3%. The direct email piece on Don’s product saw nearly 40 optins per 100 clicks – around 5 times the rate of the social media clicks.

The numbers should speak for themselves but a little examination is in order. Yes, this is the only thing I’m tracking and the final results might surprise me still but plane and simple, if I want to see action, I want to send emails.

So what does this mean to Don’s Social Profit Formula and social media marketing in general? Well, I certainly hope you take 2 things from it 1) Social Media doesn’t replace anything well – the results are terrible for marketers when compared to other models and 2) what you need more than the latest version is Tweetdeck or the perfect iPad Twitter client is a model for how to use Social Media to bring people into the fold that does, in fact, work better.

Truth be told, a good amount of my list comes from social media efforts. I introduce myself in Twitter, Facebook, and the rest and when we are ready to take our relationship to the next level – I ask for an email address. It works wonders for both of us.

But regardless of what you strategy is – and who you pick to be your guru, have a strategy that works and can be backed up with real numbers. The real money is in folding Social Media into what you’re already doing.

Thoughts?

Free Podcast Training – Tonight Only!

UPDATE: The live event is completed/over. If you’d like to grab the recording (and we got a good one), sign up at http://www.podcastsecrets.com.

Tonight at 5p Pacific, 8p Eastern, I’ll be recording LIVE a new presentation called “The Seven Deadly Sins Most Podcasters Make And What You Can Do To Avoid Them.” It’s for the coming Podcast Secrets 3.0 class – but this one is a free.

The content is SOLID. It’s the summary of what I’ve learned in helping Podcasters for the last 5 years.

There will be a surprise or two along the way as well – but here is the access information:

Again, we start prompty at 5p Pacific / 8p Eastern. There is more than an hour of content in there – but we’ll get as close to 60 minutes as we can.

I reserve to the right to charge for this content at a later date but between now and then, your access is free!

Podcast Secrets has a Twitter account – it’s http://www.twitter.com/podcastsecrets. It is also at Facebook at http://www.facebook.com/podcastsecrets. Would it be silly to mention the YouTube page at http://www.youtube.com/user/podcastsecrets?

Weekend Roundup: New Ways To Think About Internet Marketing Edition

Are you noticing the trend of more “realistic” views on the whole Internet Marketing thing?

yeah, realism, it’s the “new black.”

Weekend Roundup: What Happened To Monday?

Yes, missed blog and Podcasts this week. Too into the Operation iPad Project. Back to normal next week, but here are some links to keep you warm and informed:

  • Songs Of Love is a great organization that puts some new media creators in a position of great service. Read what Geoff Smith is doing with them.
  • Jim Louderback wrote a piece called I support Web TV and I vote that is a must read.
  • Podcast Secret’s Student and cool guy Fred Castaneda has an episode of (one of his) most excellent podcasts about the iPad as a business tool.

Have a great weekend. My youngest turns 7 this weekend.

PaulRecommends.com – Need Your Help

Over the next few weeks, you’ll be seeing a lot of changes around here. The new blog look and feel at PaulColligan.com should be a hint of what’s to come.

The next blog to relaunch is a complete redo of PaulRecommends.com (I have already launched the Twitter account, feel free to friend me there!).

The goal is probably obvious on some levels (and hardly original). It’s the place where I’m going to put all of my recommend products and services and gadget and gizmos, etc.

Do you know what got me out of the “tyranny of the day job?” The amazing realization that some (some, not all, but some is better than none) of the very same sites I’d link to anyway had these things called affiliate programs that sent a little money back my way if someone ended up buying something. Yup, link “A” went to site “A” but link “B” went to site “A” but resulted in a check now and then if things went well. If they didn’t go well, who cares, it was just a link …

Talk about win/win … I’ll never forget the day my boss gave me an “A” or “B” choice at work and because of affiliate marketing, I was able to take choice “C” and never look back.

So, I continue to affiliate market. I’ve said it time and time again, I only link to and report on the stuff I like and trust, and one’s word used to be enough … but, well, the FTC has some words to say on that. I’m going to continue doing what I’m doing, and try to be a bit more clear, and the New PaulRecommends.com is my first step.

Boy, that was a long way of saying … I need your help on the subtitle for the new blog. I’ve always like “A Personal Look At A Technical Revolution” for this blog and I want something as cool for that one … I have a few in mind …

FTC Compliance Statement: Consider Everything An Affiliate Link

I Use ‘Em, I Like ‘Em, I Make Money From ‘Em

You Asked – Here They Are – Consider Them Affiliate Links

Let’s Make This Easy – Consider Them All Affiliate Links

Go anything better? Place it in the comments section below.