Paul Colligan – The People And Business Of New And Social Media

Podcast Advertising Appeals to “Unreachable” Consumers? Can We Sell Ourselves Any Shorter?

Monday, February 1 Paul Colligan

Last week, the ADM (my favorite association for our space) teamed with Edison Research (the smartest market research firm in the world) to produce a Webinar called “Consumer Attitudes On Podcast Advertising.” The recording of the whole event has been placed at their site – I highly recommend a viewing. With a title like “Consumer…Read More »

Apple’s “Latest Creation” Event (the iPad) – My New Media Perspective

Wednesday, January 27 Paul Colligan

Thanks to Leo Laporte’s Phone, and Gdgt’s live photostream, we got an almost live look at the launch of the (surprised?) iPad. Other great pieces include Wired telling us it’s more about content, Cali Live, and TechCrunch’s live stream. My thoughts: The iPad name. Branding is a tough thing, but if anyone can pull it…Read More »

7 Facts New Media Creators Must Face If They Want To Survive This Year

Monday, January 25 Paul Colligan

It’s time to face facts. Here are 7: Niche audience programs can’t survive on mass audience advertising models. This one has GOT TO STOP. The reason American Idol can do well on a few pennies per audience member is because they have a few zillion audience members to pull pennies from. Good for them, they…Read More »

Where Do We Go From Here?

Tuesday, August 4 Paul Colligan

Let’s take inventory of where we’re at so far: Patent Office awards Podcasting patent. Whether they deserve it or not – this is gonna get messy. Tin foil hat moments abound here. Apple removes apps and programs that interfere with their objectives. Apple’s shine is tarnishing. They just might be like “all the others.” Hulu…Read More »

New Media Content Creation Model – Currently In “Alpha” …

Wednesday, June 24 Paul Colligan

I have updated my thoughts on my “New Media Content Creation Model” to 2.0 status. I’m calling it 2.0 “alpha” because I’m looking for commentary from you. Click here for the New Media Content Creation Model video at YouTube.com. Please leave your thoughts accordingly. I’ve got a Twitter Hashtag for the meme – #NMCCM and…Read More »

WWDC 2009 Comments – Paul’s New Media Spin

Monday, June 8 Paul Colligan

As always, I geeked out and monitored the livebloggers during the WWDC event. Here are my comments accordingly (for the record, I monitored Geekbrief’s live stream, Engadget, TUAW, and Gizmodo): Zune HD Jokes – haven’t heard yet, but you know they’re coming … New Macbooks and pricing – all nice – but nothing revolutionary. Snow…Read More »

Does Microsoft’s (And Everyone Else’s) Future Media Integration Plans Kill The Indie Producer? Is Felicia Day A Star Or What?

Monday, June 1 Paul Colligan

Today as I sat through an amazing presentation by Microsoft that included Paul McCartney, Ringo Starr, Steven Spielberg and Felicia Day (you can read the details of the Xbox/Zune E3 announcements here), I had to ask myself a single question: Where is the indie producer in this? As I look at Hulu’s attempt to kill…Read More »

Taking Control Of Your Brand Is “Flippin Amazing!” The Ninja Boys Do It Again

Friday, May 8 Paul Colligan

If you can’t view the YouTube Video above, click through to watch it first. First the Podcast – most do that. Tens of thousands of you do that. Then the t-shirts – a chunk of folk do that too. They got their first money from me there. Paid more for that shirt than I have…Read More »

Podcast As The Secret Weapon

Wednesday, April 8 Paul Colligan

And the final piece in the New Media Realities series is below. In this one I examine the Podcast As The Secret Weapon: Let me give you the 50,000 foot overview: You can create content fast with the New Media Content Creation Model. Leverage Web 2.0 and you can achieve the ISYOT Effect. Let your…Read More »

ISYOT Effect – Who Else Wants This?

Tuesday, April 7 Paul Colligan

I love the ISYOT effect. Forget being at the top of the results, BE THE RESULTS. Would love your comments below: