The Rumors Of Podcasting’s Death Are Greatly Exaggerated – But Her Maturity Is Sadly Ignored

Wizzard Media did 1.4 billion Podcast downloads in 2009 – up from 1.2 in 2008.

Video Podcast Network pioneers Revison3 did 1.5 billion minutes of video in 2009, up from less than 1 billion in 2008.

And the numbers keep going up.

Yes, there are some who prognosticate the death of Podcasting who say the numbers are going down or have reached their max. But, if you read the real numbers … the facts don’t lie.

But, we need to be honest here.

These new numbers aren’t from people getting that Podcasting religion. These are coming from iPads and televisions, apps and fan pages, streaming video embeds and on demand buttons. Many of our best audience members have never visited the iTunes Podcast Directory.

In short, people have no more of an idea that they’re getting Podcasting content than they are aware of the codec that delivered them. They got the content the wanted they way they wanted the content.

Oh, and it just worked …

It just worked.

I had lunch today with someone who used to spend 5 figures a month to deliver a small percentage of the media content he’s delivering today with S3. His bill last month was a “few hundred bucks.”

YouTube is now doing 2 billion view days as the standard.

I could go on and on – but I won’t.

If you view Podcasting as anything other than a single part of a multiple-part wonder, your future is bleak.

If you understand just how much we have matured and what you can do about it, you are going to do very well.


Weekend Roundup: Done With The Experiment Edition

So I’m done with the 30 day part of the iPad Experiment. Next week a video review (or 2) and a special gift for anyone who owns an iPad. Things worth looking at this weekend:

I, along with a few million others, will be playing with their iPads this weekend. This is so much more than a 30 day adventure.

Weekend Roundup: Returns And Launches Edition

Old favorites are coming back (in some new ways) this weekend:

Speaking of the weekend, have a great one!

Is Your Next Book An App?

I’ve been saying for a few years now that the real definition of Web 2.0 is “your content on your customer’s terms.” Everything really comes down to that as far as I’m concerned.

Techcrunch recently published a piece that says that authors need to publish their “next book” as an App (instead of an iBook). Great read – do it now.

While I like the concept, I’m not sure if that’s the direction. Perhaps the article should have asked if your next book should also be released as an App.

Yes, our content on your customer’s terms means a book isn’t enough.

But just an app isn’t enough either.

Your stuff needs to be available on a dead tree edition, an instant streaming edition, a phone edition, a pad edition, a plastic disk edition, an audio edition, a video edition, etc.

If you’ve watched the whole Vook thing, you might be thinking it’s the future. I’m calling it a gimmick. Show me any real content ONLY available on the VOOK format and I’ll change my mind.

So, content creators, I’m gonna suggest this simple fact: your future requires that you create your content on as many formats and platforms as possible.

Your thoughts?

Weekend Roundup: What Happened To Monday?

Yes, missed blog and Podcasts this week. Too into the Operation iPad Project. Back to normal next week, but here are some links to keep you warm and informed:

  • Songs Of Love is a great organization that puts some new media creators in a position of great service. Read what Geoff Smith is doing with them.
  • Jim Louderback wrote a piece called I support Web TV and I vote that is a must read.
  • Podcast Secret’s Student and cool guy Fred Castaneda has an episode of (one of his) most excellent podcasts about the iPad as a business tool.

Have a great weekend. My youngest turns 7 this weekend.

Weekend Roundup: Operation iPad Edition

Starting a new feature here at the blog – the Weekend Round Up. It’s sort of a “stuff you missed” kinda thing. We’ll run it for a few weeks and see what you think/hear. Please leave any comments below. And, if you have a better name …

Have a great weekend!

iPad Pre-Order Live At Paul’s iPad

Update: iPad Pre-order Video At YouTube.

With all the excitement about the iPad Pre-Order options tomorrow, I thought I’d do something fun. As we all know, the pre-ordering starts 530a Pacific / 930a Eastern – but we don’t know …

Will there be limits on orders?

Will the Apple Servers be able to handle the traffic?

Will they throw any surprises our way?

So, we’re getting up early tomorrow at Paul’s iPad to Livestream the Pre-Order process. Join us?

Yes, I’m sure we’ll have a replay soon afterward – but there’s nothing like live …

Again, here’s the link to the Live Stream (we’ll start around 515a Pacific).

The Problem With iBooks – The Platform Is Very Limited

The last 10 or so books I’ve read have all been on my Kindle. Not only are we a 2-Kindle family but I can show you that I’ve actually saved money on these devices. Every time I pick up a business book that retails at least fifteen bucks more for the dead tree edition, I realize this isn’t just a convenience issue, it’s a monetary one. And, yes, I make use of the iPhone app as well – but it is hardly the experience I want or need. And, friends, don’t knock e-ink until you’ve read a few books on it.

Side note: on my desk are a few books that only come in print and I can’t, for the moment, pull myself to even crack open.

So, Apple comes out with the iPad and the very cool looking iBooks option. We hear stories of magazines jumping on board quickly and we have something very interesting here. Embedded below is a YouTube Playlist:

At the point I wrote this, the best facts I could find about the iBooks included 1 simple fact that needs to be examined. Again, at the time of writing (3/1/2010), here’s what we know: iBooks only works on the iPad. Kindle products work on the iPad, the iPhone, PCs (Macs coming soon), and Blackberries. In short, my options are to read my stuff on every screen I own, or only one of the screens I own. I can also publish TODAY to the Kindle Network – but that’s another post all together. Obviously there are no details on that, but I don’t see it coming any time soon.

Now if I buy music through iTunes, I can play it on anything (including that Zune). If I buy a television show or movie, I can play it on any of my registered devices in the house (including my iPad).

So, yes, this is a revision 1 release – actually a pre revision 1 release but, right now, iBooks do nothing for me.

So, I ask this question, is the concept of iBooks doing anything for you? Is this something independent content developers should be considering? I guess I don’t get what they’re bringing to the table yet that, simply, isn’t provided much better on the Kindle.

What Screen Is The iPad – And Does It Matter?

There is a concept called the “fourth screen” (link goes to Wikipedia) that you need to be familiar with for this post to make sense. There’s actually a concept of the fifth screen (again, Wikipedia link) as well, but we need to chat about that later.

In short, the idea is that the “first” screen is the movie screen. The “second” is the television. The “third” is the computer. The “fourth” is any mobile screen (like a cell phone, iPod, or PDA).

I’ve been fascinated with the concept of the “fourth screen” because it is, in fact, the true power of what got me into Podcasting so quickly and so passionately. Being able to reach anyone at any place and at any time on that “fourth screen” has been such a pull for me.

The “fourth screen” concept gets a little murky with laptops and, now, the iPad. Are those “third” or “fourth” – or, something else?

This is an extremely important issue from a design an experience angle. I purposely try to make every piece of media I create effective for all the screens because I have an audience that spans them all (well, nobody watching at the movies yet). I recommend you take the same approach as it just makes sense. And it isn’t just me. If you don’t think Hollywood makes sure that the blockbuster Imax films will still work on my Mom’s SD television, you’re nuts.

Let’s admit it, there is only so much you can do with a few inches of phone space. “Fourth screen” marketing needs a gentle touch.

But with the iPad, I have to think a little bit outside of the box. If it’s just a “big iPhone” like some claim, then this will go away quickly.

But, if it is something very different, we need to ponder how we react with it.

Do we think in terms of a simple netbook – i.e., a “third screen” approach?

Do we think in terms of a bigger portable device – i.e., a “fourth screen” take on life?

Or, is this something very, to steal Apple’s term, “different?” If so, will we need to think of design, interaction, commerce, etc., in new terms to make way for what’s to come?

A “fifth screen” (not at all like the one described in Wikipedia above)?

One simple example. If you’ve heard my thoughts on mobile commerce, you know that I don’t think we’re going to see a ton of stuff purchased from a 9 digit phone on low battery. But an iPad on the bus, the classroom, at the airport, etc. We might be onto something very different here.

My gut tells me right now that this is, in fact, something very different. Maybe it’s the geek in me (or the Apple Fan Boy) – or something else. So, … here’s what I’m going to do about it.

The details will be tracked at, but in short, I’m going to buy an iPad the day it comes out and run my business on nothing but the iPad for 30 days. Should be fascinating to say the very least.

So, I end with a few questions that I hope you’ll take a minute or two to answer:

What screen number is the iPad?

Does it matter?

Am I nuts – or on to something?

I look forward to your response ….

Update: I’ve launched A YouTube Channel for Paul’s iPad to keep up to date with great iPad videos (and some stuff I’ll make myself).

The iPad Is Cheaper Than A Netbook? Running The Numbers

Update: I’ll be keeping things up to date re the latest iPad Price over at Paul’s iPad.

Gizmodo has the deets on the iPhone 3G data pricing. We need to get real on the numbers here.

There are people who (feel, at least, that they) need to access data wherever they are. I’m one of them, and many of my readers are.

$300 for a netbook with 12 months of unlimited wireless access on any network is $1020.

$629 for a 3G iPad with 12 months of unlimited wireless access on the iPad is $989.

Of course, that’s not really the comparison because with a “traditional” data plan, you sign a 2 year commitment – i.e., $1740 for your 2 years.

iPad for 2 years … $1349.

But, of course, it’s AT&T.