Paul Colligan – The People And Business Of New And Social Media

The Global Paradox And Main Street Marketing Machines

Wednesday, April 20 Paul Colligan

One of the most important books for my business and professional career was/is The Global Paradox. Although written when the Internet was becoming a reality, very very little of it had to do with that specific tech. The book was all about the logical implications of where things are going. And, it was as obvious…Read More »

Hard Realities About Social Profit Formulas And Online Marketing

Monday, July 19 Paul Colligan

Ready for some hard realities? In prepping for the live Podcast Secrets presentation tonight (the topic – OffCasting – getting people off of you content and into your marketing funnel), I realized I had some killer numbers of what’s happening/working RIGHT NOW to share with my students because of my Social Profit Formula (AFF) campaigning…Read More »

When Does A Podcast No Longer Require Her Own Website?

Sunday, May 23 Paul Colligan

At the big Ed Dale “Coming Home 3″ event this weekend, we got a chance to record a very special live version of Internet Marketing This Week as well as talk over some changes and ideas we have for future versions of the show. A plan for season 2, if you will. More on the…Read More »

Weekend Roundup: Done With The Experiment Edition

Friday, May 7 Paul Colligan

So I’m done with the 30 day part of the iPad Experiment. Next week a video review (or 2) and a special gift for anyone who owns an iPad. Things worth looking at this weekend: My short wrap-up post on the experiment and things I learned can be found here. John Reese went through some…Read More »

Weekend Roundup: Returns And Launches Edition

Friday, April 30 Paul Colligan

Old favorites are coming back (in some new ways) this weekend: John Reese is back in this space with some fascinating training on outsourcing (“the right way”) for $2 an hour. AFF The iPad 3G launches late today, but I still have some questions. With Facebook launching this new “Like” feature, wouldn’t it be great…Read More »

Weekend Roundup: New Ways To Think About Internet Marketing Edition

Friday, April 16 Paul Colligan

Are you noticing the trend of more “realistic” views on the whole Internet Marketing thing? The new Main Street Marketing Machines product from Traffic Geyser melds real needs from real “Main Street” businesses with the realities of what the Internet has to offer. Wrap that up in a traditional business opportunity package and we have…Read More »

Is Your Next Book An App?

Monday, April 12 Paul Colligan

I’ve been saying for a few years now that the real definition of Web 2.0 is “your content on your customer’s terms.” Everything really comes down to that as far as I’m concerned. Techcrunch recently published a piece that says that authors need to publish their “next book” as an App (instead of an iBook)….Read More »

Weekend Roundup: What Happened To Monday?

Friday, April 9 Paul Colligan

Yes, missed blog and Podcasts this week. Too into the Operation iPad Project. Back to normal next week, but here are some links to keep you warm and informed: Songs Of Love is a great organization that puts some new media creators in a position of great service. Read what Geoff Smith is doing with…Read More »

What I Learned From The Traffic Geyser Event

Monday, March 22 Paul Colligan

I’m at the airport about to head home from the Traffic Geyser event. Mike and Rocket put on an amazing show and it was a thrill to both be part of it, and to be a part of the audience. I took home as many notes as I did leads. The “big” lesson was simple….Read More »

Five Essential Elements To Every Online Strategy

Monday, March 8 Paul Colligan

Online is “different” in a Web 2.0 world. A few years ago, we’d speak of necessities in terms of technologies and tools. It’s time to kill that approach. It’s now all about these elements – the tech simply doesn’t matter. I’m going to suggest that everyone looking to market and publish online needs stop thinking…Read More »