‘Inspiration’ Category
« Previous Page — Next Page »Tech Scales And You Don’t
I know it’s pretty and fancy and sexy and very Web 2.0 to make your self available to anyone at any time and any place in the spirit of the whole thing. Problem … it don’t scale. It never did. It never will. Don’t do this to your business. Don’t do this to yourself. It’s…Read More »
What I Learned From The Traffic Geyser Event
I’m at the airport about to head home from the Traffic Geyser event. Mike and Rocket put on an amazing show and it was a thrill to both be part of it, and to be a part of the audience. I took home as many notes as I did leads. The “big” lesson was simple….Read More »
8 Years Free – Here’s What’s Next
It’s a very special day for me: 8 years ago today was the last thing I’ll ever have that will resemble a day job. The Internet has been veryverygoodtome and it’s time for me to give back. Note: This is a work and concept in process. I’ll be editing this a LOT based on what…Read More »
Five Essential Elements To Every Online Strategy
Online is “different” in a Web 2.0 world. A few years ago, we’d speak of necessities in terms of technologies and tools. It’s time to kill that approach. It’s now all about these elements – the tech simply doesn’t matter. I’m going to suggest that everyone looking to market and publish online needs stop thinking…Read More »
Podcast Advertising Appeals to “Unreachable” Consumers? Can We Sell Ourselves Any Shorter?
Last week, the ADM (my favorite association for our space) teamed with Edison Research (the smartest market research firm in the world) to produce a Webinar called “Consumer Attitudes On Podcast Advertising.” The recording of the whole event has been placed at their site – I highly recommend a viewing. With a title like “Consumer…Read More »
Is RSS Dead?
After listening to (o.k., watching), the fabulous TWiT #228 on my Roku over the break, I’ve decided to test a few things here at Colligan.com. There was some discussion about the relevancy of RSS and content subscriptions, etc. that I need to look into. You’ll need to bear with me for the next few weeks…Read More »
Isn’t There Anyone Who Knows What Christmas Is All About?
Here’s the direct link to YouTube. It’s a tradition here at PaulColligan.com to post this YouTube Video every year. Have a Merry Christmas everyone! For those not into the whole Christmas thing, I hope you get a few minutes of peace as well.
Get An Answer – Feed A Family – About (My Facebook) Answers Day
It’s December and I’m going to mix some good-old-fashioned testing with some good-old-fashioned holiday giving. I welcome you to join me. I’ve got a bunch of theories about Facebook that need to be put to the test. My goal is to do that tomorrow, December 3rd. I’ll post the results here once I bring them…Read More »
The 21st Century In 20th Century Terms
I’ve recently been a bit obsessed by the book Socialnomics (affiliate link). Lynn Terry introduced it to me last time we recorded Internet Marketing This Week and, wow, very very cool stuff. I can’t recommend it enough. I’m changing some things around here based on the simple truths contained within – and I’ll be you…Read More »
Oprah Doesn’t Need CBS – Do You?
CBS is scared. They heard the rumor (I’m sure you did too) that Oprah might be moving from them to her “OWN” network (perfect name) and, well, the offers should get really interesting. Sit back for a second and move past the inevitable bidding war that is about to happen. Ponder this simple fact: Oprah…Read More »
