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  • I’m changing my corporate Mission Statement.

I’m changing my corporate Mission Statement.

Paul Colligan —  August 27, 2012 — 5 Comments

I’m changing my corporate Mission Statement.

My Mission Statement was:

“Paul Colligan helps busy people leverage new media to get their message out to more people, with less effort, and for greater profit.”

It is now:

“Paul Colligan helps the busy leverage technology to be better people and to reach more with their message (often with less effort and for greater profit).”

Whereas the changes are probably obvious to many – a few thoughts:

It’s no longer just the Internet – it’s technology as a whole. At some point, our message gets even bigger than the Internet.

Better people – tech can make us better in business, parenting, friendship, etc. I want to explore that more.

My question for you … the parenthetical “often with less effort and for greater profit” – is that needed?

#ct http://www.facebook.com/pages/p/130920846476

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  • http://twitter.com/QuincyBeeker Quincy Beeker

    Wouldn’t it make sense to incorporate the part in parentheses in the statement? So it would then be something like: “Paul Colligan helps the busy people leverage technology to become better and to increase their message’s reach with less effort and for greater profit.”

  • paulcolligan

    Yeah, I’ve been told by a few to kill the parentheses. I will. Thanks!

  • paulcolligan

    They’re chatting about this at Facebook too – fwiw – http://www.facebook.com/paulcolliganfan/posts/10151203863691477

  • http://www.facebook.com/natashacozart Natasha Cozart

    Here’s an afterthought… I think you should keep the parenthetical statement, because that’s the turning hook… work less, make more. Although it won’t appear in the mission statement, it will probably resurface in other material.

  • paulcolligan

    Thanks for the thoughts there. I appreciate them greatly.