About The Facebook Changes

Posted by Paul Colligan on Saturday, August 15, 2009

Major changes at Facebook. My buddy Ed Dale sums things up perfectly. Read his post before you go any further.

Here’s what I’m doing / going to do about it.

  • I’ve set up a “Fan Page” for myself at Facebook. It’s “feels” weird (can’t we all just be friends?), but the rules now demand. I encourage you to play along at home and “fan” me. While you’re at it “unfriend” me – I’ll explain more why later.
  • My “ethical bribe” for people “fanning” me is a free Webinar (I’ll release details only to the “fans”) on how we did this. I’ll share what worked, what didn’t, and even give a few templates.
  • I will be publishing a “it’s not you, it’s me” letter (props to Ed Dale for teaching me this concept) and unfriending friends in the thousands.
  • I will not look back.

Funny thing is, despite the headache of all this, I’m actually very much looking forward to the end product. I’m so excited to finally be able to use Facebook “like everyone else” that I truly believe it will be worth the trip. I’ve been pondering this move for awhile (again, thanks Ed) and now that Facebook is forcing it – let’s make it happen.

Of course, “fan me” and you can attend the Webinar for free where I’ll tell if you if it all really worked.

Would love your thoughts below (after you “fan” me, of course)

  • rickmcginnis

    thanks for the info i will be busy setting up the same for mine as always you are their to save me from a disaster

  • http://www.facebook.com/people/Paul-Colligan/575785879 Paul Colligan

    Glad I could help Rick.

    Paul

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  • http://twitter.com/ShamelessShamus Shameless Shamus

    You're gonna like this a lot. I did the same thong a few months ago (when Ed announced he doing it) and it's been great for me. Ihave only 150 or so friends now and FB is fun now.

    What's this about FB TOS changing and banning business from personal profiles? Is that true?

  • mikeconsol

    Did I just screw up? I set up a separate “fan” page on Facebook and still have a “friend” page.

  • http://twitter.com/colligan Paul Colligan

    By default – everyone gets a friend page. That's, in theory, where you put your friends. The fan page is something you have to set up.

  • melaniejordan

    Hi Paul,

    Thanks, as always for keeping us up-to-date on everything crucial in the social media and new media world. Fortunately, I just got notification of this blog post as I was working on the final edits for “What You Know Is Worth More Than You Know(TM)” and just tweaked my short Facebook section (with credit to you, of course).

    I've never been that enamored with Facebook anyway, so while I'll leverage the fan page I set up awhile back, I'm glad that I've always emphasized Twitter and LinkedIn.

  • SandraNoble

    You didn't say why the add fan, delete friend routine.

    Sandra
    http://GoFreeGoGreen.com/SandraNoble

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  • http://facebook.com/marismith MariSmith

    Hey there awesomely awesome Paul!!!

    I just left my $0.02 on Ed's post — somehow methinks someone has gotten the wrong end of the stick.

    I'll be uber interested to see any stats/metrics/results that show how using a Fan Page only for business on Facebook and not using one's Facebook personal Profile for strategic professional networking with key influencers, clients and prospects is better. I mean, each to his/her own, of course.

    But, frankly, for me – I engage probably 80% with my friends and their profiles and maybe 20% on fan pages (Did you know you can only be a fan of 500 Pages btw). ;)

    Keep us posted on the new strategy – I'm eager to know how it goes for ya!! :)

    Hugs
    Mari

  • paulcolligan

    Thanks for the thoughts Mari. I'm gonna post at the page too and see if anyone has any thoughts on these issues.

    Paul

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