Mediafly On Roku – Most Important Podcasting News Of The Year

by Paul Colligan on July 20, 2009

This huge. First the deets for the geeks – then I’ll spill it out.

MediaFly is coming to Roku.
Ten “other” channels coming to Roku by the end of the year.

Here’s what this means:

  • 1 – Video Podcast Support (for the television) on a box that costs less than one hundred bucks. Remember, there are a LOT of people paying $120 a year for a year of Xbox Gold Access, just to get Netflix on demand (on top of Netflix fees). This box does that – and everything else (with no monthly fees). The $100 pricepoint is HUGE.
  • 2 – Video Podcast Support (for the television) on a box that doesn’t “only” do Video Podcasting. A $99 box that does Netflix on Demand, Amazon on Demand, and now YOUR PODCAST ON DEMAND is tremendous. Getting a one-trick-pony to be embraced was silly. This ain’t that anymore.
  • 3 – There are 10 other channels coming to Roku by the end of the year. I truly doubt we’ll see Hulu like some are asking for (my bets include Blip, Mevio and Vimeo – but I have no knowledge) but the 10 other channels are going to make the product even more attractive.
  • 4 – In plain English, this is the box you can put on your Mom’s television – and she’ll easily be able to watch/find your stuff. It’s what we needed.
  • And we got it.

ACTION ITEM NUMBER 1: Make sure your show is at MediaFly.

ACTION ITEM NUMBER 2: To get an idea of where MediaFly is going, download their free iPhone App.

ACTION ITEM NUMBER 3: Buy a Roku box today so you’re ready when things launch.

  • Things sounds like huge news for US folks, but what are the implications for the rest of the world?

    Thanks for Tweeting this.

    Lisa
  • Well the cool thing about new media and podcasting is that they traditionally don't have the ip and country restrictions carefully drmd stuff (like netflix and amazon) have. there are obviously television format issues with this box - but i think it should work wherever.

    Paul
  • Another huge step that continues to narrow the gap in new media's ability to reach into mainstream american homes. I was working in the mass media world when cable was expanding explosively. That is going to look like a tiny firecracker compared to the blast when independents no longer need the big networks to reach their audience!

    Huge!
  • Ooo, THIS sounds very exciting Paul. I'll definitely be keeping my eye on this. This could be the game-changer that starts the whole ball rolling...
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