Podcasting Is Dead Meets Selling On Twitter Meets Urgency Sales – It’s A PaulColligan.com Meme Mashup

Posted by Paul Colligan on Wednesday, March 4, 2009

UPDATE: THE COUPON IS NO LONGER VALID.

I love being able to test things and mash things up live on this Blog. Today we’re mashing up the whole Podcasting Is Dead / Selling On Twitter / Does Urgency Selling Work memes. Play along for fun?

Today at 5pm Pacific, I’m getting on the phone with Michael Geoghegan to deal with this whole “Podcasting Is Dead” thing once and for all. It’s a hot topic at my Blog and a huge topic at Mike’s. Meme #1.

As always, members of my New Media Inner Circle get front row access for free.

We’re also making this debate available to those who purchase the Business Podcasting Pack I’ve been marketing via Twitter. Yes, the offer in THIS TWEET still stands (until after we’re done with the call). Meme #2.

Now for those who have been playing along at home, the Business Podcasting Pack retails for $59.95 at Premiumcast.com. The coupon code “friendofpaul” gets you the whole pack for $20.00.

I’m taking down the coupon code after we’re done with the call tonight.

It’s still a deal at $59, but it’s a (I know, corny, but) steal at $20.

People say urgency selling doesn’t work. I say it does. Meme #3.

What say you? I’d love your comments below.

  • http://www.phatmarketing.net tony Finbarr-Smith

    I realise I come across as totally naiive, but what IS a meme??
    Tony.

  • http://www.WhatYouKnowIsWorthMore.com Melanie Jordan

    Of course it works if you have an attractive offer ,and people really believe it will not be available anymore when you say so.

  • Stan Gore

    I tried to order. The Paypal shopping cart doesn’t accept your discount coupon code. It registers the $59.95 fee. Do something! I want a raincheck, now that you’ve made the irresistible offer.

  • Kelly

    meme — used by singers to warm up. me me me meeeeee….
    (sorry)
    Def. here http://en.wikipedia.org/wiki/Meme

  • http://www.TomJustin.com Tom Justin

    What frosts me is when a marketer says there are only XX left, and it’s a digital product. That looks stupid or that they think we’re stupid.

    Nothing wrong with a time limit, especially if it’s adhered to. So, for digital products, always a time limit. Physical products, either way makes sense.

    Tom Justin
    http://www.YourInnerWizard.com

  • http://www.newprimetime.com Elizabeth Harrington

    Ok great offer..in fact irresistible but Paul…value is also important..so -would alumnae of Podcast Secrets AND NMIC members also benefit from this offer or is it a duplicate of the great value already received?
    ALso “meme” still a little unclear in contextual terms after reading the WIKIpedia definition…anyone else want a go at explaining this?

  • http://zurvitablog.com Scott Miller

    People can say whatever they want…

    Urgency does work, I know because I just bought the product! Did I look at it before? Yes I did, but I thought that I could get it later.

    Now here you are telling me that I can’t get it later at $19.95 so I thought about it for a second and bought it.

    I totally agree with Tom, I get hacked when you get the bogus only xx left when you know that it’s a blatant lie. Can you be trusted ever again after pulling that stunt? It makes me question everything you ever say or do.

    There is a lot to be said for the, know you, like you and trust you formula.

    At Big Seminar we had dinner and now I feel like I know you. I like you and I trust you and now I’m ready to part with my money!!!

    Scott Miller
    soon to be host of http://www.TheHomeBusinessPodcast.com

  • http://www.paulcolligan.com Paul Colligan

    Hey all, thanks for the comments accordingly.

    To answer a few questions / make a few comments.

    No, the NMIC don’t get the GigaVox recordings sold as part of this deal – but they do get the recording we made tonight – and it went well too. We’ll probably include it in Podcast Secrets 2009 as well.

    Memes are ideas bigger than any one person. I.e., even if you want them to go away, they won’t.

    NMIC, check your feed – the audio is there.

    People who purchased the pack – check your email for your access directions.

    Everyone who attended, as promised, next week when we mix the recording, we’ll get you a copy of that as well.

    Paul

  • http://governorcedric.com/blog/ Governor Cedric

    Coupon code is dead what about those who do not check their email till later ?????? In this market with a million marketers withn offers ????

  • http://www.paulcolligan.com Paul Colligan

    Announcements for this offer started last week on Twitter. We had to close it off. Still a good deal, even without the coupon.

    Follow me at Twitter at http://www.twitter.com/colligan

    Paul

  • http://zurvitablog.com Scott Miller

    One more thought about scarcity marketing that just hit me…

    Have you ever heard of the McRib at McDonald’s?

    Every now and then they bring that sucker back and I just have to get to McDonald’s to get one (actually more than one, but I digress)

    They know that when they say McRib is back for a limited time that a whole lot of people are gonna flock to McDonald’s to get one.

    I would love to know your stats on the sales in the final hours that you made your special offer available!

    Scott

  • http://www.websitebuildingforbeginners.com Colin Noden

    I think that scarcity and urgency do work when applied honestly. I’m noticing a trend to actually pull products or pricing as warned. This is a good thing. For a while there were too many sloppy promotions which conditioned customers to wander away, knowing that they could always clear cookies and get the low price.

  • Jeanine Craven

    Paul,
    I really enjoy the IMTW podcast and know you first from that, but have been interested in your podcasting information, so I was glad to find your blog. I have read a few posts and comments here and noticed that the posts are not dated. When I pick up a book, I check the copyright date, when I read a blog, I look for the post date. Any explanation on your method of not showing the date on the posts?
    p.s.: loved your 25 things

  • http://cybertowers.com Marlene Maheu, Ph.D. (NewMediaDoc)

    Paul, are you intending this to be a call for us to hear? I can’t find a phone number anywhere. What am I missing?