YouTube And Satellite Radio – There’s Money In Them There Downloads

by Paul Colligan on February 12, 2009

TechCrunch reports that YouTube hopes to “boost revenues” with downloads. Over at Podcast News, they’re covering the same issue with a “YouTube Goes Offline” angle.

Remember last April when I suggested that “You Can’t Handle The Truth About Podcasting?”

Also in the news – the demise of satellite radio (of which I said 2 years ago was a gimmick, not a format) has Howard Stern pondering the paid Podcast.

And, let’s not forget that Google is getting out of the radio advertising space (something I told them they would do when I went down to do the New Media Mavericks presentation).

I’ve said it before, and I’ll say it again … the format of choice embraced but folk in “big media” isn’t meeting “new media’s” needs (and I don’t think it ever will).

There’s money in them there downloads.

Howard, Google, welcome to our club.

There’s money here and …

There’s room for everyone.

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  • Streaming isn't the answer. Controlling the signal isn't the answer.

    YouTube has realized that money is in letting people download the content and do what they want with it.

    I suggested in April that streaming wasn't where the money was.

    I said satellite radio was a fine gimmick or transport option - but hardly a "format." Millions and millions of dollars later (nothing by Washington's standards, I understand), I was proven right - and even Stern is considering the download.

    Don't get me wrong - Stern was offered silly money to put his name on satellite radio - he was smart to take it. But now that the silly money has dried up, he's going to the smart money - again, all in the download.

    Google's getting out of the radio advertising space because, well, there's no money in it.

    Sorry for not being clear here.

    Paul
  • Paul I think I kind of get the crux of this post, but could you please explain the thought you included in bold type which you stated you had said before and were reiterating ".....the format of choice embraced but folk in “big media” isn’t meeting “new media’s” needs (and I don’t think it ever will)." HUH???
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