Diggnation Isn’t A Podcast (And That’s A Good Thing)

Posted by Paul Colligan on Thursday, October 16, 2008

Witness the embedded (and seldom safe for work) video below:

This is a quick clip from the Diggnation “Podcast.”

But, dear friends, this ain’t a Podcast. It’s at Hulu.

Hulu – the same place that serves Saturday Night Live clips and full episodes of Fringe. The same Hulu I watch on my Xbox with everything else. Don’t have / don’t want / don’t need cable.

Something else kinda fun – take a look at Hulu and you’ll note that they’re sending “full episode” traffic of Diggnation right to Revision3. Keep watching that one. That’s a partnership worth watching.

Gary Vaynerchuck is over there as well (been there for awhile). I don’t know if this is a Revision3 thing or just Gary on his own … but that’s the point.

It’s all starting to blend/blur together.

We knew this was going to happen, and it is happening quickly.

There will be a time when Diggnation by RSS has less numbers than Diggnation by everything else.

The very cool thing is that when this delta happens, it won’t be an issue of RSS subscribes doing down, it will be an issues of Diggnation penetration going up.

Or Gary.

Or Ninja.

Or EpicFu.

Or any of the others.

You know I’ve been a fan of Revision3 since day one but this ability to be bigger than the Podcast is something we all need to learn from. We need to be bigger than the Podcast.

The Podcast is but a SINGLE channel for your content delivery. Only allowing the Podcast is as insane as Hollywood only allowing their content by broadcast/cable.

Let’s learn from their mistakes, shall we?

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  • http://realwebsitehosting.com/blog/ rick

    great info please keep up the great work you have taught me much
    richard mcginnis
    http://internetconferencesolutions.net/

  • http://www.pamperryprcoach.com pam perry

    Thank you for your relentless information. How do you come up with all this stuff? I can’t keep my email straight! ;)

  • http://www.webtesch.de Detlev

    Hmm… can’t be viewed outside the US.

  • http://www.bodybuildingsecretslive.com/advanced-mass-building-is-live Marc David

    Paul,

    As usual, you are the “man” when it comes to Media. Like the Howard Stern except of Podcasting and much more P.C. :-)

    Anyway, I think TV has become more stupid as the years go on. Show quality is down, the story lines are written for the mindless and pretty much every major network show is about slap-stick comedy and sex.

    Will these channels just be full of late night infomercial marketers who want to sell us something? At least with TV, you have to have some funds and a product to sell. Now the barrier to do this is next to nothing. Much like Facebook and Twitter, what once was more human interaction has become just another media to sell people something.

    There’s good usage of the technology. You’ve shown me that in the last 5 years and I’m always and ever grateful. But I’m worried that it’s going to be much like the web.

    Everybody will have a podcast and video feed and 99% of it will suck.

    I think in the future, I’d be happy to pay for premium content if there was a promise that the content would indeed be commercial free and highly informative. In fact, the more channels open to everybody, the lower the standards of content and the people who really put forth effort shine like an exploding super-nova.

    I guess this is a good thing. I just hope a lot of people jump on it, make really awful content so the few of us can stand out and be a shining star in video world void of content.

    This video… Diggnation? Those guys were awful. If I have that much time to sit around on my couch and put a bottle between my legs and then tell my audience about it? Please, somebody shoot me.

    Keep up the good work Paul. You are a maverick in this world and you don’t just use the word to sound cool and hip!