Paul Colligan – The People And Business Of New And Social Media

Podcast Monetization Comes In Many Ways – Running The Numbers Again

I got this email from a Podcast Secrets student a couple days back. Wanted permission to post it first – but check this out:

I just wanted to share this:

I just booked a new client with a $4k fee today. I have been mentioning my emotional intelligence business as a “sponsor” of my Yes You Can podcast. This client listened to four podcasts and choose to make an appointment in my online system.

I was thrilled and it was a hoped for but somewhat unexpected monetization of my podcasts. Now I’ll create a new PLA that points people to the appointment system and see how that works.

Thanks to you and Alex for helping me see podcasting as a channel and for opening up to various new opportunities.

Best,

Joseph Liberti

For those not “up” on the lingo for Podcast Secrets, a PLA is a “Post Listen Action” – it’s the action you want the audience member to take after consumption of your Podcast content (yes, you can have a PLA on a Video Podcast as well). It’s never a good idea to have more than one PLA per episode – but that’s another posting all together.

Let’s run the numbers on this. He made a $4,000 booking fee from his show.

Using traditional ad inserts on a $40 CPM Podcast (which I still think is fantasy for most, but I’ll “play the game”), he would have needed 100,000 downloads to see that kind of return.

100,000 downloads.

At the typical ad insert model of $10 CPM, he would have needed 400,000 downloads – nearly a half a million.

Joseph’s path is so much easier.

If you sell your own product – if you are your own product – Podcast Monetization is so much easier.

And, dear friends, if you are producing Podcast content, … you are producing product.

You can do this.

Congrats Joseph!