Traffic Secrets 2.0 With John Reese – An Experiment In Affiliate Marketing

As I write this, John Reese is launching version 2 of his Traffic Secrets product.

Notice, I haven’t linked to it yet …

His launch brings up some very interesting issues in the world of affiliate marketing, etc.

First of all, very few people promoting or marketing the product have actually seen the thing – I sure haven’t and I’ve only read the review of one who has. Promoting a product site-unseen is a fascinating concept. I won’t touch on that here. I will point out that although Traffic Secrets 2.0 is an unknown entity, John Reese is not.

Secondly, and this is where it get’s really fascinating, the whole world of disclosure enters into play here. As people link to a product that they see revenue from, should they disclose this fact or not? How obvious should the disclosure be? I something like a Blog Disclosure Policy enough?

See this is fascinating because not only did John Reese “make his money” in the first launch of Traffic Secrets (he sold over a million dollars worth of his original product in less than 24 hours), a lot of others made a lot of cash (promoting the product through affiliate links) as well. How much cash? I know one guy who made enough to buy a “hummer and a half” in just a week of promoting the product – and he wasn’t the top sales guy if I remember correctly.

And I can feel good about experimenting on a product like this because I know if anyone picks it up, it comes from someone who actually knows this world of traffic generation.

Heck, look at the traffic he’s generating here …

Side note, and I think this is fascinating. Reese is selling 2.0 for much less than 1.0. I’m not sure if it is a “recession reaction” or some other strategy – but will be interesting to watch sales as well.

So, the experiment.

I sent a mailing to my list with links to Traffic Secrets 2.0. The mailing contained 2 links:

Link 1: Direct link to Traffic Secrets 2.0 where I receive no credit if they click.

Link 2: Affiliate link to Traffic Secrets 2.0 where I receive credit if they click.

Note: in every mailing I’ve ever done, the first link always gets the most clicks.

Now, I’ve offered no bonus for “buying Traffic Secrets” through my link. So this is just plain and simple here – very few complications.

Questions I have

1 – What percentage of clicks in the email will be for the direct link versus the affiliate link?

2 – What percentage of click in this blog post (of course I’m tracking them) will be direct link versus affiliate link?

Note: Obviously some will click on both, I know that (but they do go to the same place). Some will even click over to a more traditional piece on Traffic Secrets at

Place your predictions here.

Closest prediction wins a prize. I’ll be talking about that in the next blog piece.

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Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Ron

    I wonder what difference order makes. Would the first link get more clicks just because it is the first link?

    Seems a little petty for people to not click on your affiliate link. It doesn’t cost them anything for you to get a cut of the sales.


  • Sid

    Considering the way you wrote this blog post and your email, I’m going to venture a guess that 8 out of 10 (80%) of the people who do click, click on the second link (affiliate link). You’re not offering any bonuses. You admit that you didn’t see the product. I think the combination of your honesty, no hype, and no (usually meaningless) bonuses will entice folks to give you credit.


    P.S. If you want an exact number, I’m going to say 82.5% of the people click on the second link.

    P.P.S. I think that the number will be closer to 90% on the blog.

  • Paul Colligan

    Thanks for the comment Ron …

    The numbers are actually quite important:

    1 – If people automatically click on your affiliate link to give the writer credit, maybe we’ll see more disclosure. Nobody that I know of has ever really tested how disclosure affects sales.

    2 – There are some with a blogging/podcasting/socialmedia shouldn’t make money bent (conscious or subconscious) who will do what they can to prevent others from seeing revenue from their efforts (spending hours stealing a television episode they could buy for $1.99) just to prove some point (again, conscious or subconscious). If this is as prevalent as some claim it to be, the disclosure of revenue generating links might be a really bad idea.

    The numbers weren’t what I expect so far. But I’ll let everyone know in a few days.


  • Marc David


    90% of your clicks via email and this blog post will come from Link #1.. because people don’t read the fine print. They will click on the first hyperlink they see if your text above entices them to do so.

    This is a great subject to test as it’s anybody’s guess and I’m hoping the stats you find will blow away my guess.

  • Rory

    Paul –

    When I got your e-mail, my first reaction was to click on your 2nd link. At this point, I only read e-mails from a very few select people. And I “listen” to those people… I am just too overwhelmed to be reading every single list I opted in to at one point or another.

    That said, I am venturing that more people will click on the 2nd link. I did not ending up buying TS 2.0 – but of those who do – I think you will see better results.

    Heck, I am actually even torn by this right now. It could be a little split, but I’ll go with 64% will click link #2.

    Thanks for a very thought-provoking post.


  • Garrett Pierson

    Personally I think people will click more on the second link my guess would be 90% on both the blog post and your email and here is why: People like you and if they do decide to buy they want to give you credit, that simple.

    Thanks for the post.

  • Marcus

    69.3% will click on your affiliate link.

  • Richard Rossbauer

    Paul, if your Blog followers and email subscribers haven’t already been seduced into buying Reese’s package from another of the people they follow and they are curious as to why you offer these two options, they’ll probably click your Link 2 (Credit to Paul) because they like you.

    Just like me.

    My Guess – 90 percent on Link #2.

  • Pingback: I Promised You Some Numbers - Here They Are (And More Questions) | Paul Colligan’s The People and Business Of New Media

  • danielsafkow

    You have the great link

  • Gerald Cotley

    The purpose of affiliate marketing is to help your business and website increase its popularity and visitors that's why John Reese share ideas that we can use to apply your objective in your business and website.

  • Mark Ling

    i like traffic secrets