On Demand CD And DVD Sales For The New Media Producer - What Is Most Important To You?

Posted on 1:14 pm by Paul Colligan

Imagine for moment that you had access to an on-demand CD and DVD printing company. Basically, click a few buttons and a CD or DVD of your content is printed (gorgeous 3 color silkscreen) and shipped directly to your customer.

Imagine that I could give you the ecommerce to do this all with a simple PayPal account (or Merchant Account) so that someone could order your product online and have it shipped directly to them.

Totally hands off to you …

No inventory.

No minimum orders.

Customer orders and product is shipped.

You only pay for the production from the money the customer paid for your product.

Can you visualize this?

Would you like access to this?

If I gave you access to something like this, answer me this simple question …

What would be the most important thing to you in a product or service like this?

I can’t wait for your comments …

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May 26, 2008

Scott Smith said:

As a guy who is currently ordering inventory and is also currently updating my entire system for on demand delivery… I’ve got a few thoughts.

Rock solid processes that are refined to the needs of online marketers.

Simple setup with competitive setup and unit fees.

Top quality production and materials.

Quick shipping with options and notification.

CRM integration.

People who are good to work with and relationship oriented. I prefer a long term solution and am always looking for a long term partner.

That’s it for now - more later. Thanks Paul!

Scott

May 26, 2008

Chris said:

My big thing would be an easy to use wizard to throw together a store, or an easy way where all I need is a link on my site and when the listener / customer clicks it it can pass through all the info the site would need.

That said, I would _LOVE_ this serivce.

May 27, 2008

Jason said:

Paul,

I’ve actually been thinking about this lately.. What about a “podcast” subscription for folks who want it on CD?

They subscribe and get a the 2 most recent shows burned to a CD and delivered to their door. All I do is give an RSS feed and it is automatically created.

I don’t have to fill out a form each time a new show gets posted.. it just happens.

May 27, 2008

Mike Wills said:

Something close to this exists today at http://poddisc.com. Although it is a one-man operation.

June 4, 2008

Eric M. Larson said:

Isn’t this what Kunaki does? (Maybe paired with something like “DVD Automator”?) Haven’t tried them so I have no idea how well they work, but the reviews seem okay.

One way or the other, Paul, the concept is great! The “most important thing” to me would be guaranteed product fulfillment — if it’s my name/reputation on the line, I want to be sure that the order goes through and the client gets the product.

Personally, that’s even more important to me than “quality” — e.g. I’d rather have smeared ink go out 100% of the time than crystal-clear print go out 98% of the time with 2% of the orders lost or delayed by weeks.

So, one way to “add value” to this kind of service is to have a name standing behind it. I can never remember how to even spell “Kunaki,” don’t know who “they” are, and the web site makes pretty clear that they’re “more like a machine than a business” so I’d hate to see what customer-service issues might come up if something went wrong with an order. They might be bullet-proof, but depending on the product I might not want to risk my reputation on them; that’s part of the market that you could capture with a similar offering, Paul.

[…] Next week (or maybe the week after, depending on what his Steveness releases on Monday), I’ll be launching that on demand DVD and CD product for Podcasters. It will be so nice to let Podcasters deliver their content without having to explain syncing to their audience. Should have some case studies in time for New Media Expo. […]

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