Podcasting, New Media and the iPhone SDK - Apple Is Now Selling Indie Content
Posted on 11:34 am by Paul ColliganWell the Apple iPhone SDK announcements were made today. I got the majority of my information from Engadget’s always stellar liveblogging of the event. The MetaliveBlog from TUAW is nice as well. Here are my thoughts:
Licensing ActiveSync for iPhone. All the “iPhones ain’t for business” excuses just went away. The no new programs for interaction with Exchange bit it a brilliant part of Apple’s “let’s win them over one person at a time strategy.” Paul likes. But what about New Media?
Giving the outside world access to their SDK for making third party apps. No faster way to add numbers to the already insanely impressive iPhone numbers. Holding nothing back - strong business move.
Games. Nice, but does nothing for me.
AppStore. I’m actually glad this one doesn’t come out until June because I need to wrap my arms around this one. Apple, dear friends, now officially in the business of selling indie content. Sure, it’s Apps this June.
What is it in August?
Technorati Tags: iphone, podcasting, exchange, iphone sdk
5 Comments »
March 6, 2008
Jeff Mills said:
Paul,
What is SDK? and why should we care about it?
Jeff
March 6, 2008
Paul Colligan said:
SDK - software development kit.
They’re now “officially” letting people develop applications for the iPhone.
Paul
March 9, 2008
Tracy Evans said:
Sorry to have to correct you but, for the record, Apple has been in the business of selling indie content for a while. They call it Signed iTunes Content Provider. It is apparently available to any musician who fills out an application. Apple even offers an application to help format the music files for upload to the ITMS, downloadable royalty reports, and discounts on Macintosh computers and iPods.
March 10, 2008
Paul Colligan said:
Tracy,
More an issue of wording here than anything else. The SICP was never meant to be a piece of the revenue pie - it was a goodwill issue, etc. Musicians could also get in through groups like CDBaby, etc. But that was never the focus - the focus was to sell more iPods leveraging these programs.
Now, the focus is the sales of software produced by people outside of Infinite Loop.
Paul
March 11, 2008
Tracy Evans said:
Paul, I agree that the App Store is much more significant than SICP. No argument here, just completing the record.