Listen To Me – The Apple Announcement Is About A LOT More Than iPhone. Apple Is Now In The Indie Content Sales Business.

by Paul Colligan on March 6, 2008

In case you haven’t heard, Apple launched the iPhone SDK today. Yeah, I know, you’ve been so busy reading up on the Microsoft announcements at Mix08 that you missed out on the Apple hype – but Apple is a company that deserves at least some attention in this space too!

Note to self, remove tongue from cheek.

Yes, the iPhone is hot and sexy right now and, yes, it will be a lot of fun to have new apps on my iPhone, but something much more important happened today that I think too many missed.

Apple entered the indie content sales arena today.

You got content you want to sell to Apple’s customers? They’ll let you, take the credit card, do all the paperwork, and will send you 70% of the take.

Not a bad deal at all.

If you think this is only an iPhone application deal and it ain’t coming (and soon) to other forms of content (audio, video), you aren’t paying attention.

You heard it here first.

We’ll be selling content in iTunes this Christmas for options other than $9.95 CDs, $1.99 music videos and $.99 cent audio tracks.

Prove me wrong.

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  • i thought they were already, thru itunes, using the podcast system....
    just put 5 more cents ...
    what's additional with this ability to get connected to ITMS thru iphone apps ?
    to sell services thru ITMS using iphone OR itouch ?
    as a frenchman, i am sometimes a little bit stupid about business LOL
  • You are preachin' to the choir Paul. I talk to filmmakers about his topic on my podcast and blog. They need to get ready for this one, because it is a game changing event that is coming on fast.
  • I thoroughly agree - I've been waiting for this ever since iTunes originally came on the scene. It'll be an interesting 2008...
  • You are right on the money! I thought it would come in the music store first, carrying indie musicians, but the iPhone team beat 'em to it!

    Good call.
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