Nice Job Revision 3 - Look At These Numbers
Posted on 5:31 pm by Paul ColliganGot a token press release from the media relations people for Revision3. The title “Pioneering Network Delivers Over 100 Million Clips in 2007, Establishing Leadership Position in Internet TV Market.” Here’s the piece at Fox Business.
O.k., I’ll bite.
Why this stuff doesn’t make Techmeme but 3,000 pieces on “why Twitter matters” does is beyond me, but that’s another post all together.
Some highlights:
For the full year Revision3 delivered a total of more than 25 million shows, and over 103 million clips.
Stop telling me the “numbers aren’t there.”
Our programming delivers an unprecedented 100% unaided sponsor recall, and 4 out of every 10 viewers have purchased product or services from our sponsors.
Stop telling me that “online advertising ain’t as good.”
“It’s all about getting our great content in front of as many people as possible,” said Jim Louderback, CEO at Revision3
This is why I call Louderback wicked smart. This isn’t about Podcasting, this is about new media, shot down as many channels as possible, including, BUT NOT LIMITED TO, the Podcast.
Podcasting’s future is Podcasting’s content going down non-Podcasting channels. Wizzard, are you listening? Blubrry, are you listening? Podshow, are you listening?
All you New Media titans, are you listening?
New Media’s future is shooting New Media’s content down as many channels as possible, including the Podcast.
The numbers are there.
The response rates are proven.
Let’s make 2008 the year we pay the bills.
Hats off Revision3.
Technorati Tags: revision3, podshow, blubrry, wizzard, jim louderback
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4 Comments »
January 3, 2008
Mark "Rizzn" Hopkins said:
I can tell you why the blogosphere wasn’t talking about Rev3 today… because instead of contacting the A-List, they issue a press release instead.
It’s part of the reason that Rev3 baffles me so much. On the one hand, some folks over there really seem to get it. And then they miss the boat so widely on other things.
Ah well, we’re all works in progress. It is really good work over there. Hope they continue to lead the way for the rest of us.
January 4, 2008
Dave Mansueto said:
I’m a listenin’ Paul,
Keep on Keepin’ on!
January 4, 2008
Paul Colligan said:
Dave,
Rob just gave me some impressive LibSyn numbers as well. You’ll be hearing somethin’ about them soon too.
Paul
January 6, 2008
Vergel E said:
Podcasting is dead, long live new media distribution! The iPod isn’t the ONLY format for people are using for discovering new media content worth viewing. Those numbers are great… and a great indication that we’re closer to the tipping point of becoming more relevant then the mainstream media.
2008 definitely will be interesting….
As for issuing a press release and not pandering to the A-list bloggers. Good for Rev3 for doing it the right way rather then the ValleyWag way.