from my ipod touch

Impressive list of activities. Here’s what we offer:
embedded podverts
embedded interactive podverts
webpage podverts
banner ads
ezine sponsorship
magazine sponsorship
merchandising
music royalties
if you’d like to have a chat ping me for more details
cheers neil

Best regards

Neil

Realized during the presentation that I should take advantage of the 50k+ daily unique users to my website, TheDaily.com, and create a daily podcast. I’ve since purchased some gear, developed a format, am creating content, and hope to launch March or April of next year.

I’ve also started to develope 2 additional podcasts.

Thanks for the motivation.

After listening to Paul’s presentation, I took immediate action on some improvements on my website, www.FuneralGurus.com (Funeral Gurus is a website that hosts 5 minute video interviews of funeral directors that I meet at industry conferences). I removed all ‘free’ ad spots from other companies that I was using as filler and replaced them with some appropriate affiliate ads. I also created a number of logoed products on CafePress and added button ads to the website. Although this seems minor, Paul’s message got me to rethink how I was using the advertising space on my site.

Knowing that I there was much more that I could do, and that the 27 days of Paul’s challenge were diminishing, I revisited the recording and the ideas starting going off. In a way to get getter exposure, I am creating a promotion DVD for vendors in funeral service to distribute. Here is how it will work:

“Funeral Gurus on DVD”
• Funeral Guru interviews will be categorized on the DVD
• Welcome by myself introducing the interviews (my commercial)
• Interview with the sponsoring vendor, plus three other vendor commercials, interspersed with the other interviews
• Other commercials of my products services will also be interspersed in the interviews in the appropriate category
• The jacket, insert, and label will be co-branded with the vendor

The Vendor Pays: $2,500 per 500 DVDs to be used as giveaways at trade shows
I get:
• $3.25 profit / DVD
• Free distribution of my interviews, giving me greater exposure
• Free distribution of commercials integrated into the DVD

The “Be The Media” challenge still wasn’t fulfilled so when I listened to the recording a third time, I had another idea – Be The Advertising Network for Funeral Service.

“Funeral Showcase TV”
I purchased the domains and started to create the business model
• Vendors may upload video clips, video interviews, infomercials, video testimonials to a total of 10 minutes (in 1 minute intervals) at no charge
• Vendors may pay to have more minutes of inventory
• Vendors may also pay for the category lead spot, all others will be random after that
• Of course, I will be inserting all of my commercials and other video clips throughout the appropriate categories

I have decided to go with the “First 10 minutes Free” to build an inventory and a buzz around the site. The videos will be served via Bright Cove on my own site. Then hopefully there will be enough content that others will want pay to get the category leads and for extra content.

Although the dollars have not started to pour in yet, these initiatives are in motion and I will report back with any progress and success. I would appreciate any other suggestions and comments.

Thank you.
Rob Heppell

Excellent stuff Rob - report back here when you make that first DVD sale.

P

[…] I wrote an e-mail to Paul Colligan,co-author of The Business Podcasting Bible and host of the Profitable Podcasting Podcast a few months back, which he published as part of this article on his blog. I wrote it because he told an audience that I was in that he would promote “What They Did” to improve their business using some of the techniques he covered at a seminar during the Podcast and New Media Expo 2007. Read the post here. […]