Podcast Books

First a quick shout-out to Hendrix and/or BSG Fans

There must be some kind of way out of here
Said the joker to the thief
Theres too much confusion
I cant get no relief
Businessman they drink my wine
Plow men dig my earth
None will level on the line
Nobody of it is worth

When we first grabbed an ISBN number for The Business Podcasting Bible, there was nothing else on the landscape. Trust you me this, brand confusion is never good. That was 2005, a few weeks before the first PME.

Twas fun to scramble to get that thing out in time for last year’s PME. I actually didn’t even seen the first printing of the book until I checked into the hotel the day before. I could tell you stories of publishers, printing presses, etc. Twas a thrill to have the book signing last year.

BTW, an excerpt from the book (and an interview) is in this month’s Blogger and Podcaster Magazine (page 36). What a trip to hear their voice guy read the words we wrote. Nice thing is, a year later, it still stands up. Tricky tricky we were making no mention of specific technologies in the book.

In February of 2007 (at least that’s when Amazon says it came out) we saw the “Podcasting Bible” from Wiley and co-authors Mitch Ratcliffe and Steve Mack. I had met Mitch once at an event and he seems a nice enough guy. Haven’t seen the book yet – but it did get an endorsement from Scoble.

So, what do you do when there is a “Business Podcasting Bible” and a “Podcasting Bible?”

You come out with a “Business Podcasting Book” of course. Yes, the official title is considerably longer (as is ours) but go ahead and look at the front cover, those are the words that get the big print – the word’s they’ll see in the bookstore. The author list for this one if very impressive as well (and it is under the Podcast Academy brand) and I, personally, can’t wait to pick me up a copy. It’s on pre-order, but something tells me that this one will be at PME as well.

BTW, not crying foul or anything here. There are places for each of these books in the landscape and I’m thrilled that so many dead trees are making it to Amazon so that we can revolutionize the media by making everything digital. I just find it kind of humorous, … I think you might as well.

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Please note: I reserve the right to delete comments that are offensive or off-topic.

  • http://www.leesabarnes.com Leesa Barnes

    Yikes! That’s horrible from a branding standpoint. I read yours, I skimmed through Mitch’s and so far, the content is vastly different.

  • http://blogs.zdnet.com/Ratcliffe Mitch Ratcliffe

    Paul — The “Bible” in the title came from Wiley’s longstanding series of tech books. It was a fait accompli when we began the book. I agree with Leesa that the books are very different. Both cover different, and some of the same things, with a viewpoint that will be valuable to someone thinking about how to make the most of their podcast.

  • http://www.paulcolligan.com Paul Colligan


    I’m sure your book is excellent. Yes, Wiley has a longstanding grab on the “Bible” line but I can think of at least one other Bible published without Wiley’s stamp on it. We had checked early on to see if Wiley was doing anything or if anyone else had taken it on.

    Again, no complaints, all good books. Just funny how uncreative the titling has gone.


  • http://www.builderradio.com Scott Stroud

    Imitation is the sincerest form of flattery… But creating confusion in the marketplace is often the last resort of authors or editors that lack confidence in their own content. I haven’t read either book yet, but look forward to reviewing yours.

    BTW – ‘All Along the Watchtower’, the song from which your quoted, was a huge hit for Hendrix, but was written by none other than Bob Dylan. (You might have to be an old dude like me to know that.)

  • http://www.paulcolligan.com Paul Colligan

    Oops, I actually knew that, just wasn’t thinking.