So Paul, What Is This PremiumCast.com Thing You Keep Talking About? What Can It Do For Me?
Posted on 6:18 am by Paul ColliganNow that PremiumCast.com is all systems go, and completely live, I thought I’d say a few words about what we’re trying to accomplish here. I think you’ll like it.
The paradigm for Podcasting is one feed for many.
I dare say we can do better than that.
What if we had a way to automate things so that we could produce one feed per listener?
When we can produce a unique feed for each of our listeners, imagine what else we can do:
- Really track our listeners. Do they come back after a few episodes, or do they just get bored and leave?
- Use the Podcast channel as a really intimate communication mechanism. Send personal messages down the same channel you send your show content.
- Watch download patterns. If you audience tends to only turn on their Podcatchers every Monday, does a twice weekly show really make sense?
- Let the audience start the series when they want to. Ever joined a Podcast halfway through the series? What about the audiobooks out there? We can now let our audiences start with episode 1, no matter when they sign up.
- Tie Podcast content into a private member site or other closed programs. Why communicate by email when you can use this spamless channel?
- Connect a Podcast Feed with an email address. Many of our audiences are far less technical than us and a simple email note reminding them to check their iTunes could be a really good idea.
- Sell our content. When the individual stops paying, turn off, or change, that individual’s channel.
It’s all there, it’s online, it’s running great.
And by the way, this isn’t the limit to what you can do. This is just a batch of ideas that have gone through this office as we’ve built this thing.
The change from one to many to one to one is what’s important here. We aren’t the only ones doing it - but I dare say we’ve made it easier and more accessible that anyone else has.
We also have things set up so that EVERYTHING can happen on your site. We work both behind the scenes (as you can see at PodcastToolsDirect.com) or have a complete API for those who need it. It is a true web service.
Three levels - Free, Pro and Viral.
Free follows the whole Freemium model of a fully functional but limited account that directs people back to PremiumCast to subscribe, etc. Go ahead, sign up, and get your feet wet.
Pro lets you do everything above but doesn’t require you send them to PremiumCast for anything. It also has a COMPLETE toolset for selling your content with PayPal.
Viral lets you run your own little affiliate program for your content. Who can rep your content for you? How about anyone with an account at PremiumCast.com (including the Free accounts).
We’ve got a great little affiliate program too. 30% - monthly.
If you have other questions, post them below, or at the PremiumCast.com forum.
By the way, Dave Jackson over at the School of Podcasting did an interview with me (#94) on PremiumCast.com and, well, let me put it this way, I’m not the only one exited about this. Dave and another high-level Podcaster have already left testimonials for PremiumCast.com here.
I would love your thoughts and comments.
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6 Comments »
July 11, 2007
Chris Miller said:
I can vouch for the fact that this method is very effective. I wrote the engine to do this very thing for Podiobooks.com over two years ago. Each subscriber receives a customized feed, and we are able to track usage patterns for our authors and advertisers. It’s been a great help in tracking the success of books, ad campaigns, etc.
July 11, 2007
Paul Colligan said:
Chris,
So good to hear.
Sadly, I was informed that none of the audio book system had this yet, and believed my source, sorry about that.
Will you be at PME, I’d love to swap war stories?
Paul
July 12, 2007
Eric M. Larson said:
Wow! I’ve been waiting years (since early 2005) for someone to actually do this, Paul. The theory has been around for awhile (as Chris said, others have built private systems to do it), but I’m so happy someone’s finally built a tool that we real folks can use!
I do think you’ve got a typo in your Terms of Service; the “Restrictions On Use” say “you may not …(iii) hyper-link to this site, without the express prior written permission…” Co-branding and framing are fine things to rule out, but I assume you -do- want people linking to the site (or their own “page” within it), don’t you?
July 12, 2007
Dave Jackson said:
Paul,
I just thought of this. You know how everyone is shouting “We need a universal stats system! How can we tell an advertiser exactly how many people listen to the show…”
Um… would you like me to tell you their names?
July 13, 2007
Paul Colligan said:
Eric, great points. We’ll send it back to the suits and see what we figure out.
Thanks,
Paul
February 16, 2008
Bob Cartwright said:
Hi Paul,
I’ve just heard an interview with Dan Klass and the Podcast Brothers who was explaining some of the ideas behind Premiumcast etc, which sounded very interesting.
Sadly when I went on the site I found it somewhat lacking in information about how it all works and how it can benefit me. You don’t even have a ‘contact me’ link on there. I don’t want to register to find out more, but there’s no indication that even if I did register, it would offer any more information.
Just a listing of tick boxes, telling me the difference between each service, doesn’t tell me anything about how I can integrate it with my service and what the implications may be. Only by typing it into Google have I found your blog and can let you know how much I feel you are missing a big trick.
The videos don’t help as they take too long to stream and are, dare I say it, a bit dry. Why not make a series of short audio podcasts explaining the benefits, and then I may be interested. It SOUNDS from what Dan was saying to be just what I’m looking for, but sadly the sales pitch on the site just makes me ask more questions to which there seems to be no answers. (And yes I read the FAQ)
Sorry to pee on your bonfire a bit. I was expecting excellent clarity from one held so high in the podcasting world. Sadly it just seems rather muddy, as if you are expecting me to know more about it before I arrive at your site. Email me with where I can find more information if you would, but until you do, I won’t be buying into your service.
Cheers
Bob