Podshow And Sirius Part – Satellite Radio Becomes Even Less Important

I’m surprised this hasn’t made Techmeme yet.

Podshow and Sirius have parted ways. Here are some thoughts on the divorce from P Dub and Chris. Let’s not forget American Cliche or Tartan Stories.

We’ll never know the numbers but I’d bet good cash that Podshow on Sirius sold more satellite radios to Podcasters than Sirius knows. People always support what they help create and now that “us Podcasters” are no longer part of the ever-less-important satellite radio scene, I see their numbers further flushing down the toilet.

Of what I read on this topic so far, nobody has suggested that this is because the value of the Podshow content wasn’t “worth it” for Sirius. I’m sure the token PodshowSucksAndAlwaysWill.com crowd will claim it was because Sirius staff wasn’t willing to sacrifice their first born to the altar of CurryBloom, but it sounds like the conversation is heading in the right direction.

There is value in the content. Podshow is showing us that.

There is also great value on the channel – and that channel is watching satellite radio, web radio, and all of her other “competitors” crumbling away.

The future of media, simply, is on demand and anyone who doesn’t provide that opportunity is as vital to our future as is black and white television.

Apple announced 10.5 million plus iPods sold last quarter and I just can’t believe that they were all purchased to listen to more Shakira.

I see blue skies ahead.

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Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Rick

    Until last December I was an avid satellite radio fan … Not coincidentally, December is when I purchased my first iPod.

    In contrast to the iPod’s multifaceted capabilities lies the satellite radios’ proprietary nature and limited scope of use.

    There is no question that the relevance, the time shifted content; anywhere, anytime. The rss model is on the move. Where it will be tomorrow, I don’t know, but I intend to be there!

  • http://bradfordgibson.net Brad Gibson


    From a purely technical standpoint, podcasting obsoletes satellite broadcasting. One would have to think that the satellite radio guys saw that and realized their biggest future competition may be from a company like Podshow. Podcasting is a classic disruptive technology and satellite radio is a high cost lock-in. Podcasting hasn’t been a big money maker yet but I don’t think we’re burning money at the rate of the satellite broadcasters.

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  • Steve Roberts

    I think the lack of recognition of this story by Podshow listeners/ supporters demonstrates how few people listened to the Podshow shows on Sirius. I have a feeling the split is due to the satellite Arbitron ratings that came out in the past few months.

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  • http://billy.com Billy

    Sorry, but did you do any research on Sirius before you posted this? From their latest earnings report:

    “SIRIUS Satellite Radio (Nasdaq: SIRI) today announced record full year and fourth quarter 2006 results driven by an 82% increase in subscribers to more than 6 million, positive free cash flow in the fourth quarter and the highest satellite radio subscriber market share in the company’s history.”


    How is that “crumbling away”? Those numbers are climbing steeply, not “further flushing down the toilet”. I’d love to see similar hard numbers on podcasting …

    You need a good dose of perspective. Just because this is your world, doesn’t mean it’s my father-in-law’s — he loves his Sirius.

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  • http://www.briefingsdirect.com Dana Gardner

    This is actually quite a nice opportunity now for podcasters to go directly to any of the satellite media providers and make their own deals. What has not changed is the desire of media distributors like Sirius to get good content cheap. Podshow may have failed at proving sufficient value, but the people making the good content should now go direct. Or they should bulk up common content themselves and take a whole channel to Sirius, et al. Or they should create rich media casts and take it to satellite TV providers as a “social media” video channel. This cancellation simply shows the Podshow packaging model is a flop. The model for oher individual shows or aggregated channels to take their content where it is in demand remains undefined and unfulfilled.

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  • http://www.satellitesweeper.com Nathan

    I don’t know how much satellite radio is going to last. It looks like a loosing trend to me as the days go by.

  • http://www.pcsatellitetv.info/ pc satellite tv

    Great article, but a frustrating read, due to the lack of proper punctuation in a lot of spots. Please close your quotations! If this article is following some sort of nouveau grammatical style, of which I'm not aware, I remain frustrated; however, I apologize.