Podshow And Sirius Part - Satellite Radio Becomes Even Less Important
Posted on 4:09 am by Paul ColliganI’m surprised this hasn’t made Techmeme yet.
Podshow and Sirius have parted ways. Here are some thoughts on the divorce from P Dub and Chris. Let’s not forget American Cliche or Tartan Stories.
We’ll never know the numbers but I’d bet good cash that Podshow on Sirius sold more satellite radios to Podcasters than Sirius knows. People always support what they help create and now that “us Podcasters” are no longer part of the ever-less-important satellite radio scene, I see their numbers further flushing down the toilet.
Of what I read on this topic so far, nobody has suggested that this is because the value of the Podshow content wasn’t “worth it” for Sirius. I’m sure the token PodshowSucksAndAlwaysWill.com crowd will claim it was because Sirius staff wasn’t willing to sacrifice their first born to the altar of CurryBloom, but it sounds like the conversation is heading in the right direction.
There is value in the content. Podshow is showing us that.
There is also great value on the channel - and that channel is watching satellite radio, web radio, and all of her other “competitors” crumbling away.
The future of media, simply, is on demand and anyone who doesn’t provide that opportunity is as vital to our future as is black and white television.
Apple announced 10.5 million plus iPods sold last quarter and I just can’t believe that they were all purchased to listen to more Shakira.
I see blue skies ahead.
Technorati Tags: podshow, sirius, satellite radio, ipod sales



13 Comments »
April 29, 2007
Rick said:
Until last December I was an avid satellite radio fan … Not coincidentally, December is when I purchased my first iPod.
In contrast to the iPod’s multifaceted capabilities lies the satellite radios’ proprietary nature and limited scope of use.
There is no question that the relevance, the time shifted content; anywhere, anytime. The rss model is on the move. Where it will be tomorrow, I don’t know, but I intend to be there!
April 29, 2007
Brad Gibson said:
Paul;
From a purely technical standpoint, podcasting obsoletes satellite broadcasting. One would have to think that the satellite radio guys saw that and realized their biggest future competition may be from a company like Podshow. Podcasting is a classic disruptive technology and satellite radio is a high cost lock-in. Podcasting hasn’t been a big money maker yet but I don’t think we’re burning money at the rate of the satellite broadcasters.
April 29, 2007
Podshow on Sirius No More : The Last Podcast (Pingback)
[…] I say: Big deal. Paul Colligan here has some interesting ideas, though I am not sure I fully agree: We’ll never know the numbers but I’d bet good cash that Podshow on Sirius sold more satellite radios to Podcasters than Sirius knows. People always support what they help create and now that “us Podcasters” are no longer part of the ever-less-important satellite radio scene, I see their numbers further flushing down the toilet. […]
April 29, 2007
» Sirius dumps Podshow, bad for Satellite Radio or good business sense? (Pingback)
[…] Paul Colligan believes that it makes Satellite Radio become even less important because of the decision, but this unhealthy obsession with the supremacy of Web 2.0 and podcasting ignores a very important point: more people listen to Satellite Radio than listen to podcasts. Over 13 million people subscribe to Satellite Radio across the two, soon to be merged Satellite Networks in the United States, with actual reach a broader audience again (multiple people listen to broadcasts per subscriber) vs a total audience estimated to be 10 million (end of 2006) for Podcasts worldwide, with surveys last year showing that only 1% of US households download podcasts. […]
April 29, 2007
901am » Sirius dumps Podshow (Pingback)
[…] Paul Colligan believes that the decision means that Satellite Radio “Becomes Even Less Important”, and that 10.5 million iPods sold last quarter is proof of the potential audience size for podcasts. Filed under: Newswire | Comments: […]
April 29, 2007
Steve Roberts said:
I think the lack of recognition of this story by Podshow listeners/ supporters demonstrates how few people listened to the Podshow shows on Sirius. I have a feeling the split is due to the satellite Arbitron ratings that came out in the past few months.
April 29, 2007
No More PodShows At Sirius | Podcast Fresh (Pingback)
[…] Read Paul Colligan’s and insight about this issue here. And there is one podcaster who really seek out information why all PodShow lineups are booted out from Sirius. Technorati tags: Podcast Show, PodShow, Sirius, Partnership […]
April 29, 2007
Billy said:
Sorry, but did you do any research on Sirius before you posted this? From their latest earnings report:
“SIRIUS Satellite Radio (Nasdaq: SIRI) today announced record full year and fourth quarter 2006 results driven by an 82% increase in subscribers to more than 6 million, positive free cash flow in the fourth quarter and the highest satellite radio subscriber market share in the company’s history.”
http://investor.sirius.com/ReleaseDetail.cfm?ReleaseID=231374
How is that “crumbling away”? Those numbers are climbing steeply, not “further flushing down the toilet”. I’d love to see similar hard numbers on podcasting …
You need a good dose of perspective. Just because this is your world, doesn’t mean it’s my father-in-law’s — he loves his Sirius.
April 30, 2007
Podcasting News » PodShow Podcasters Lose Satellite Audience (Pingback)
[…] via Paul Colligan: We’ll never know the numbers but I’d bet good cash that Podshow on Sirius sold more satellite radios to Podcasters than Sirius knows. People always support what they help create and now that “us Podcasters” are no longer part of the ever-less-important satellite radio scene, I see their numbers further flushing down the toilet. […]
April 30, 2007
Dana Gardner said:
This is actually quite a nice opportunity now for podcasters to go directly to any of the satellite media providers and make their own deals. What has not changed is the desire of media distributors like Sirius to get good content cheap. Podshow may have failed at proving sufficient value, but the people making the good content should now go direct. Or they should bulk up common content themselves and take a whole channel to Sirius, et al. Or they should create rich media casts and take it to satellite TV providers as a “social media” video channel. This cancellation simply shows the Podshow packaging model is a flop. The model for oher individual shows or aggregated channels to take their content where it is in demand remains undefined and unfulfilled.
April 30, 2007
Podcasting is still a niche « Dead 3.0 (Pingback)
[…] Podcasting is still a niche Posted April 30, 2007 Paul Colligan announced the separation of Podshow (never heard of them) and Sirius (definitely heard of them) with a post entitled “Podshow And Sirius Part - Satellite Radio Becomes Even Less Important.” The post almost seems angry, as if Sirius did something wrong. In fact, Sirius made a business decision and I’m sure they’ve thought it through. Here’s my take… […]
April 30, 2007
Orbitcast (Trackback)
Sirius and PodShow part ways…
As of May 1st, Sirius and PodShow will reportedly be parting ways. A relationship that was started two-years ago with much fanfair, is now over… and I’m not so sure that many Sirius listeners will care.It was a neat idea at the time - to take a soci…
May 3, 2007
Nathan said:
I don’t know how much satellite radio is going to last. It looks like a loosing trend to me as the days go by.