New Podcasting Statistics At Corporate Podcasting Summit London
Posted on 6:48 am by Paul ColliganThe always brilliant Tom Webster from Edison Media Research opened the Corporate Podcasting Summit London with some great content from the coming “Arbitron / Edison Internet and Multimedia Study 2007.” The stuff that stuck out to me, and is most important to my angle in Podcasting is as follows:
- In 2006, 22% of their (solid) sampling had “heard” of Podcasting. The number for 2007 was 37%. Awareness continues to grow. Very good.
- The growth of people who had listened to or viewed a Podcast rose only a small amount between 2006 and 2007. Can’t read my notes enough to get you the right number but trust you me this - just because they’re heard of Podcasting, doesn’t mean they’re doing anything about it.
- Podcast consumers are tremendously balanced from an age/sex perspective. Any concepts that this audience is a young male geek crowd needs to go away.
- Podcast consumers spend an average of 13.08 hours on the Internet a week whereas the non-consumers only spend 8.22.
- Finally, and this one is very important, 40% of Podcast consumers had paid cold hard cash for content online compared to only 11% for those who hadn’t. Podcast content is teaching them the value of good content - so much so that they are willing to pay for it.
Oh yes, this is great fodder for the Podcast Secrets call tomorrow night.
Technorati Tags: cpslondon, corporate podcasting summit london, edison media research, tom webster, podcast statistics, podcast secrets
7 Comments »
March 19, 2007
IMRecap.com - Are You Current? » Blog Archive » Podcasting Stats (Pingback)
[…] Check out the podcast statistics here: Podcasting Data […]
March 20, 2007
Jason Van Orden said:
The “plateaued” numbers from the report were:
* 13% had listened to a podcast (only up from 11% in 2006)
* 11% had watched a video podcast (up from 10% from 2007)
March 20, 2007
Audio Expansion - Podcasting the new sound of media (Trackback)
Statistics From the Corporate Podcasting Summit in London…
Jason Van Orden reports the results of a new US podcasting survey that will soon be released in the forthcoming “Arbitron / Edison Internet and Multimedia Study 2007”, from the Corporate Podcasting Summit in London. The numbers imply that our expec…
March 20, 2007
Edison Media Research (Trackback)
New Podcasting Statistics At Corporate Podcasting Summit London…
Paul Colligan, Internet Marketing Guru, comments on Edison VP Tom Webster’s presentation at the Corporate Podcast Summit in London. From March 19, 2007…….
March 21, 2007
Edison Media Research (Trackback)
New Podcasting Statistics - Is The Glass Half-Full, or Half-Empty?…
Recently, I presented an update to last year’s Podcasting study to the Corporate Podcasting Summit in London. The most accurate thing one can say about the state of Podcast consumption in 2007, now that we have some trending under our belts, is that p…
March 24, 2007
Matt O'Neill said:
http://www.activ-media.com/podcast_summit/index.htm
thanks for your contribution.
m
March 24, 2007
Press Gazette Blogs - Fleet Street 2.0 » Could Kelner be right about podcasting? (Pingback)
[…] In a move that seems to closely resemble clutching at straws, the chairman of the summit, Paul Colligan, whose mission is to prove the profitability of podcasting, said that awareness of podcasting had increased from 22 per cent last year to 37 per cent now. […]