The Ninja Kills In Podcast Advertising Deals Too!
Posted on 8:07 am by Paul ColliganThe Ninja inked a $300K up front plus 60% of ad revenue deal with Federated Media reads NewTeeVee.com. Talk about making a killing. O.k., Ninja jokes stop here.
Now that Johnny Cash has passed (who I also secretly believe was Ninja), this couldn’t have happened to a nicer man in black. Really I stop the jokes now.
Now that Ask a Ninja is now out of the red (I can’t stop myself) and in the black (o.k., they’ve always been in the black), I think you’ll see a new level of output and quality from these guys. One telling quote:
Nichols was happy to disclose that he and Sarine relied on the “business expertise” of United Talent Agency, which negotiated the deal.
Sometimes we do have something to learn from the “old guard.”
I look forward to reporting on the next Video Podcast ad sales killing soon.
Technorati Tags: askaninja.com, ask a ninja, federated media, podcast advertising
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3 Comments »
January 30, 2007
Erik Schwartz said:
Given the amount of traffic Ninja (and rocketboom) see, $300K/year is really quite unimpressive.
Looking at the rocketboom announcement. They GROSSED $275K, they have 300,000 users a week, so that’s 1.2 million a month, or 14.4 million users a year.
So each of their viewers is worth $0.019? (and that’s based on gross revenue)
January 30, 2007
Kevin Crossman said:
The United Talent Agency is famous for repping many of the leading comedy stars such as Owen Wilson, Ben Stiller, Vince Vaughn, most of the Frat Pack, and more. That’s a GREAT place to land.
And, you’re right, this makes Rocketboom’s numbers look paltry.
January 31, 2007
Last said:
“14.4 million users a year.”…
Maybe “contacts”, but not “users”.
If you watch RB.com today and next week you´re still just one viewer, not two.