Leo Laporte on Podcasting’s Terrible Two’s (Free Download)

Posted by Paul Colligan on Saturday, October 28, 2006

In light of Leo’s recent claims that TWiT is on “life support,” his keynote at Podcast Expo is worth listening to again (or for some, the first time). 

Gigavox and TNC New Media have made the recording available for free. Thanks all!
Listen to it.  Take some notes.  Read the post
We’re at a crossroads here.  If TWiT ain’t the top show out there, she sure is in the top 5.

And she’s on life support.

And they got ‘real’ ads.

He ain’t the only one.  Remember Scoble’s comments on his costs?

He’s got ‘real’ ads too.

We, as an industry, gotta figure some things out.  We gotta do better.
Despite TWiT’s issues, Laporte’s comments are the first steps in the direction.

If you’re following my blog, you’re following this issue.

Thoughts?

Technorati Tags: , , , , ,

  • http://www.copyblogger.com Brian Clark

    Direct marketing.

    Same as it ever was online.

    No one seems to have learned from 1.0.

  • http://BUCKETpodcast.com BUCKETCorey

    If you listen to the way mainstream media categorizes podcasting, they may sure they say that “anyone can do it” with their home PC and a microphone. That ease of entry into the podosphere is both good and bad, and from an advertiser’s prospective, one of the main reasons that they won’t advertise on podcasts (at least, not at the high CPM rates).

    I worry that advertisers see this as glorified HAM radio. They feel that our message and content won’t reach the masses like the intrusive, all-encompassing TV and radio that offers blanket coverage of a market. They feel that because “anyone can do it”, that we’re somehow unprofessional, or at least not professional enough … not polished enough.

    The bond between a podcaster and their audience is special, and only a few mass media stars (mostly in talk radio, that I can think of) have that bond, that if they recommend a product on their show, the listener gives it a try based on that word alone. That’s how I have a Senseo machine that I’ve used only twice and Splenda flavor packets in the cabinet.

    That bond is worth more. That bond is at least worth $80 CPM. And when advertisers realize it, we’ll all be better off.