Andrew Baron - Podcast Expo 2006 - Keynote

Posted on 8:52 am by Paul Colligan

Two double thrills before Andrew hit the stage:  1) Wow, cool look.  Open seat in the front row.  Laptop power strips.  Cool.  Oh, wow, I’m sitting next to Andrew from Rocketboom.  2) Really, Andrew, you read my blog?

He’s on stage (and he gets the whole hour - and he promises to share some numbers).  Highlights are as follows:

  • “I’m targetting a very specific group.” (with Rocketboom)
  • Think of the empowerment that a Wiki gives your audience.   Yes, they could screw anything up that they wanted to.  That’s the power you give them.  They’re in charge.  They’ll love you something fierce for making that happen.
  • “In a way it doesn’t matter.” (in relation to whether or not you can track how many times your content is downloaded.
  • STATS!!!
    • They have four 1-gigabit servers that serve the video.
    • 35,064 .MOV downloads for the 9/14 episode (top download one right now)
      • Doesn’t include all the other downloads arenas (Tivo, etc.) and file formats (WMV, etc.)
    • > 1 Million hits from Windows Machines on Rocketboom.com proper September.
      • Only 61.9% of their audience.
  • “They become fans, not just consumers.”
  • “Let’s make sure our ad is something the audience would like.”
  • “Soon Disney will be comfortable with an audience of ten thousand.” (For a specific show - because of the strength of this audience).

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September 30, 2006

Gary Reid » Blog Archive » Rocketboom Really do get it (Pingback)

[…] Today he’s covered Andrew Baron’s keynote, read it here. One thing Andrew (of Rocketboom) points it I think will become more and more relevant in the future: Soon Disney will be comfortable with an audience of ten thousand. (For a specific show - because of the strength of this audience). […]

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September 30, 2006

Kevin Crossman said:

I think you were far too kind. There was some good info in the presentation but it rambled on quite a bit. I’ll cut Andrew slack because he’s usually not the “on camera talent” but he ought to know more about how to put together a nice presentation. It’s too bad he didn’t say enough about the issues we wanted to hear about.

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October 1, 2006

Podonomics » Blog Archive » Scott Bourne’s No-Brainer Advice on Raising Your Profile (Pingback)

[…] Scott Bourne called me “smart as a whip” on his blog and I wear that honour with lots of pride. Plus, he has a soft spot for Canadians and anyone who loves us Crazy Canucks gets mucho points in my book. If you don’t know who Scott is, he works closely with Leo Laporte - hailed as the Podcaster of the Year by the Podcast & Portable Media Expo - on a few podcasts in the TWIT network. According to respondents of the Canadian Podcast survey, TWIT was slated as the top viewed podcast in Canada, so you get an idea where TWIT stack up in the podcasting world. I mean, people were clamouring for Scott’s autograph at the Expo, so he packs alot of star power in podcasting. I ended up chatting with Scott for about 2-hours on Saturday morning over really bad coffee in the speaker’s room (no Tim Horton’s in Ontario, CA). Our conversation was so engaging, I missed Andrew Baron’s keynote (Paul provides a nice summary). Sorry Drew. Scott gave me some great advice on how to raise your profile and funny enough, it has nothing to do with podcasting. His tips: […]

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