Leo Caves … This Week in Tech Takes Advertising …

Posted on 8:28 am by Paul Colligan

And I quote … (TWiT #67)

From day 1, we said we wouldn’t take any advertising, because I had some crazy kind of utopian notion that somehow we could do this without any money. This has proven to be a false notion. So we welcome our first advertiser ever … on This Week in Tech.

It’s Visa!

After this mention he then spent a little time talking about Visa’s security features and efforts.

Advertising has entered TWiT and guess what …

The show still is great.

The grove is still there.

Nobody looks at Leo and Co as sell-outs.

Leo and Co and now pay some bills. If the show was as great as it was with no profit, imagine what could happen if this became their day job.

Podcasting grew up a little bit this week. We’re getting that much closer.

Congrats Leo. Your placement in our book as one of our favorite Podcasts remains.

I’m even gonna charge lunch today on my Visa card.

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September 11, 2006

Gabor said:

Hey Paul,

Congratulations on being mentioned on This Week in Tech!

[…] Leo Laporte responds to my comment about TWiTvertising in TWiT #68. Listen to the whole thing obviously, but the part I’m sending Mom starts at around 58:35. Can’t wait for the link the shownotes - that goes on the wall. […]

September 12, 2006

Steve Holden said:

TWIT.tv and some of the other shows have had advertising for some time. Leo’s been talking it up for a couple of months to his listeners and via interviews he has done as a ‘podcaster.’ So … it isn’t really that big of a surprise?!? If you just listen to TWIT you don’t get all of what Leo has planned. - Steve

September 12, 2006

Paul said:

Steve, thanks for the note.

No, it hasn’t been a surprise - it just finally happened. No surprise that Apple was gonna release a new iPod - I’m thrilled it happened today ;-)

I enjoy your blog sir.

Paul

October 1, 2006

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