[…] (ii) On the other end of the podcast usage spectrum, check out a recent Marketing Sherpa article (which I stumbled upon via Paul Colligan) that clearly defines the do’s and dont’s for corporate marketers interested in testing the waters. Some of the findings are in agreement with the recent McCann report that I blogged about, but the good news seems to be that finally podcasting has broken into the mainstream, 2 years since its debut. […]

[…] While Paul says there’s nothing too exciting with this report, it’s nice to see Marketing Sherpa take a lead in educating marketers about podcasting. […]