Paul Colligan – The People And Business Of New And Social Media | Corporate Podcasting Summit

Corporate Podcasting Summit – Memechange Alert

Posted by Paul Colligan on Wednesday, June 21, 2006

ROI used to equal “Return on Investment.”

For speaker after speaker after speaker at this event – ROI now means “Return on Influence.”

I really don’t know how I feel about this memechange.

Could this be that “duality of Podcasting” thing I’ve been pounding out – or is this an issue of people who can’t prove ROI, so they change the term?