Corporate Podcasting Summit – The Paradigm Shift – The New-Age Brand Marketing Strategy | Paul Colligan - The People And Business Of New And Social Media

Corporate Podcasting Summit – The Paradigm Shift – The New-Age Brand Marketing Strategy

Posted by Paul Colligan on Tuesday, June 20, 2006

Mat Zucker, Johnson & Johnson Brands

These are the folk behind Heather and Jonelle.

How free form was this project? They had an editorial strategy they developed with the teenage hosts.

Each episode – “Cute Guy” interview segment. Want to see his picture – you have to go online. Nice CTA.

Each episode – “Big Debate” segmenet. Choose next week’s debate option – visit the site

Seeing a pattern here?

Last updated by Paul Colligan at June 20, 2006.