Paul On Twitter- colligan: @kentnichols that is a great pic. can I use it in presentations?
- colligan: Amazon Grew Twice as Fast as the Overall E-Commerce Market in Q4 http://t.co/wr9qqIen
- colligan: Digital Tumbleweeds And Virtual Crickets http://t.co/dhBrh2ya
- colligan: @ed sorry i missed this one. right now, they're looking at a name change so a special domain name right now - not vital
- colligan: What’s Next for YouTube Next? http://t.co/zNtzmkar
Archive for June 20th, 2006
Corporate Podcasting Summit – The Podcast Audience Revealed
Tom Webster, Edison Media Research Data on who is listening to Podcasts. From 1,925 telephone interviews conducted in January 2006. January 2006 – 81% Internet Access From Any Location. 58% Broadband / 38% Dial-Up. More than 1 in 5 (22%) had heard of the term “Podcasting.” The definition presented – “Audio podcasting is the concept…Read More »
Corporate Podcasting Summit – Leveraging Social Media for Business Advantage
Dean Landsman, Central Podcasting “The Changing Media Diet” We’re consuming media in ways we never have before. Time shifted. Portable. Seeing some themes here? Technorati Tags: dean landsman, central podcasting, corporate podcasting summit
Corporate Podcasting Summit – Selling Podcasting Within Your Organization
Tim Keelan, StoryQuest Gregg Blatt, Keane Inc. So, how do you go about selling this to your organization … Challenges: Many stakeholders, many applications, limited knowledge, limited timeshare, many doubters. 1 – Don’t sell Podcasting. Sell the business solution. 2 – Find a champion. 3 – Measure results. (They claim over 700% ROI compared to…Read More »
Corporate Podcasting Summit – Podcasting Inside Your Business
Susan M. Siegel, BEA Systems Gregg Blatt, Keane Inc. Tim Keelan, StoryQuest Peter Levitan, Ralston360 Rob Walch, podCast411 – Moderator Not quite soundbite material here – but the facts are simple: internal Podcasts are quickly becoming the norm for all the reasons external Podcasts are being embraced. I stand by this statement – the new…Read More »
Corporate Podcasting Summit – Case Study: Branded Podcasts Impact Online Promotions
Ted Murphy, MindComet & Internet Marketing Voodoo “It’s important that you’re in it for the long haul.” “The biggest question to ask yourself is, “Would I listen?”” Technorati Tags: corporate podcasting summit, ted murphy, mindcomet
Corporate Podcasting Summit – The Paradigm Shift – The New-Age Brand Marketing Strategy
Mat Zucker, Johnson & Johnson Brands These are the folk behind Heather and Jonelle. How free form was this project? They had an editorial strategy they developed with the teenage hosts. Each episode – “Cute Guy” interview segment. Want to see his picture – you have to go online. Nice CTA. Each episode – “Big…Read More »
Corporate Podcasting Summit – Leveraging the Podcast to Build a Marketing Message
Jennifer Jones, PodTech.net (Moderator) Michael W. Geoghegan, Willnick Productions, Inc. Chris MacDonald, Libsyn Interesting panel here – Geoghegan, representing as corporate as corporate can get (Disney) and MacDonald, representing as stick it to the man as sticking it to the man can get (Libsyn). Michael – “I try to not make it like a good…Read More »
Corporate Podcasting Summit – The Corporate Evangelist
Audrey Reed-Granger, Whirlpool A “true” Podcast, in both medium and channel from Whirlpool of all people. And it is doing very well. “High energy – real people, real stories, in their own words.” “Campaign that would forge an emotional communication.” “This is the right thing to do, because it is brand relevent.” “It is actually…Read More »
Corporate Podcasting Summit – The Rise of Podcast: Past, Present and Future
Charlene Li, Forrester Research Since I’ve been looking at defining Podcasting, her 3 point outline on what Podcasting is/can be is worth posting here: 1 – Time-shifted radio-like broadcasts. (using the channel) 2 – Original content that extends the brand. 3 – Internal Podcasts (using the medium) I believe this is part of the “duality…Read More »
