Running the Numbers on Podcast De la Bolsa

Posted on 5:26 pm by Paul Colligan

I mentioned Jose a while back. He was one of the original 123 Podcast Launch participants. Jose is doing very well, thanks for asking ;-)

We were running some stats on his show, and I begged him (we’re sitting next to each other at the Customer Seminar event) to let me give them you.

Here they are:

Since launch, 11,155 total episode downloads. As you well know, we don’t know how many of them were listened to.

The Podcast mentions a URL that is only given on the show - and nowhere else. Total visits to that site - 831.

Downloads to site visits - 7.4% very nice. I know people who love a 1% click conversion.

But this is the part I love …

He sells a product, in Spanish none the less, from his site. He has sold exactly $1744 (U.S.) worth of of the product from this Podcast only.

What does that mean?

Well, he generated 15.6 cents per download. That’s $156 CPM if your counting!

He made $2.09 per click. That don’t suck either.

No matter how you slice it - this is a Profitable Podcast.

(Podcast launched March 10 / first sale was April 25)

And, it ain’t even in English.

Update: Forgot to mention this - Jose will be with me at my presentation on “7 Proven Strategies to Monetize Your Podcast in 30 Days or Less” at the Podcast Expo (or Portable Media Expo) in September. We’ll have even more stats and metrics to offer then (as well as give you a great chance to meet this guy).

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June 9, 2006

Jose Espana said:

Paul,

You’ve just opened my eyes. I had never looked at my stats that way. First of all, because I didn’t know where to look, until you showed me today:)

Thanks again for teaching me a new way to reach my customers and to have them appreciate my product more, by creating a more private and exclusive connection with them.

Podcasting is soo much fun!

[…] Will I beat Jose’s $156 CPM? I’m guessing with so many episodes coming over a short time, no, but I still think I’ll enjoy the check. […]

[…] My recent posting about Jose’s successes in Podcasting led me to record an interview with him for the first episode of a new Podcast I’m working on (”Paul’s Profitable Podcasting”). Man the content is good, I can’t wait to get it out there. It’s a busy week, I will get it out as soon as I can. […]

[…] The full stats on Jose’s efforts can be found at this previous blog posting on the topic. […]

[…] Episode 1 is an interview with Jose Espana of Podcast De La Bolsa. I reported on his numbers a few months back (and got lots of comments). Now you can hear things from his own mouth. […]

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