Todd Cochrane on Building a Podcast Network

by Paul Colligan on March 18, 2006

Before last year’s Podcast Expo, Doug Kaye and the folk from IT Conversations launched their first “Podcast Academy.” The goal here is a day of inexpensive training for those interested in Podcasting. I paid my $50 and gladly attended.

They just released the audio from Todd Cochrane’s presentation on Podcast Networks. Take a listen.

I still don’t know how I feel about Podcast Networks. They often feel to me like the “Internet Malls” of 95. I’ve always felt that the point of the Web is that the middlemen of networks, malls, etc. are no longer needed. I pay $30 a month for 80 networks on my cable box and I really watch about 5 shows between them all.

But, then again, people have a hard time wrapping their minds around a Podcast and the freedom it (and timeshifting) really represents. Terms like “networks” (and “malls”) are understood by the same people whose eyes glaze over the second you talk about subscribing and RSS feeds.

And, his discussion of funding is very valid. Nobody is gonna throw some of that vc crazy money at just one show.

And, man, they’re throwing around that kinda money again, aren’t they?

To keep the dialog going, I THRILLINGLY link to this piece. I’d appreciate your listen and any thoughts you might have. Todd is a great guy and I wish him and his network all the success in the world.

I just don’t know if I “get it” yet.

How about you?

p.s., On today’s Podcast Brothers, Doug mentioned that this year’s Expo will have a 2 day version of the Academy series – starters the day before the event, experts, the day after. Stay tuned for more.

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  • Todd,

    Thank you so much for the comment here. I appreciate the conversation. Maybe I could do an interview with you on this?

    House payments on sponsorship deals - now that is very amazing. I can't expect you to go into specific deals, but any chance at listing some of the most financially successful Podcasts?

    Paul
  • One thing is for sure, the model we have put together so far is very successful, I have podcasters making house payments in sponsorship deals because we were able to aggregate the shows together, When 20 shows can reach a million listeners a month that has value especially when they are all working together.

    Take what we are doing at RawVoice we signed a promotional deal with the USA Network, that does not happen with individual podcasters they don't have the reach, but between techpodcasts.com and podcasternews.com we are putting real money in podcasters pockets when a lot of people are talking about it. Everyone still owns their own brand and the content is what drives people to the shows but the network location is simply a place to aggregate similar podcasts together.

    You don't have to have a 20,000 listeners to make a buck in fact we have podcasters that get checks the full spectrum but they add to the overall poll and one would not survive without the other.
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