New Meme I Like Even More … Podcasters, Don’t Sell Yourself Short
Posted on 4:23 pm by Paul ColliganI’m sure Michael ruffled some feathers with this post, but, gosh darn it, he’s right.
If you want more of the conversation, make sure you catch him and the Podcast Brothers on this week of, get this, the Podcast Brother’s Podcast. Great stuff.
So, I’ll ruffle some feathers as well. I’m gonna go on record as the reason Podcasters are willing to accept such low rates is because, deep down, they’re scared to death.
Scared to quit the dayjob.
Scared to charge what they’re really worth.
Scared one day someone will lock them up for making money having fun.
You get the idea.
But Podcasters, let me suggest something:
It is traditional media that should be scared - not you.
And, often those scared the most act the biggest to hope that nobody realizes that terror deep down inside.
Don’t let them scare you.
By the way, the people I respect the most are the ones who get paid the most for playing the most. It’s an amazing world when you actually take control of your own life.
Which is actually, despite what we want to believe, much harder than creating a Podcast (or figuring out RSS).
Technorati Tags: michael geoghagen, podcast brothers, podcast sponsorships, podcasting, podcast monetization
3 Comments »
March 13, 2006
Barry Zweibel, life coach said:
I like what author Susan Jeffers has to say about being scared … “Feel the fear … and do it anyway!” Here are her five truths about fear:
1. The fear will never go away as long as I continue to grow.
2. The only way to get rid of the fear of doing something is to go out … and do it.
3. The only way to feel better about myself is to go out … and do it.
4. Not only am I going to experience fear whenever I’m on unfamiliar territory, but so is everyone else.
5. Pushing through the fear is less frightening than living with the underlying fear that comes from a feeling of helplessness.
Something to think about, anyway.
March 14, 2006
Jeff Oestreich said:
The other thing to consider is the skill sets of people involved right now. The amateur podcasters doing a weekly thing isn’t necessarily a skilled businessman and probably is not in the advertising industry. I would further postulate that the typical podcaster doesn’t known what typical media CPMs are, heck, even what that means!
I’ve got to call you on this one - I think you’re misinterpet the data (podcasters taking small ad revenues). I don’t think it has much to do with fear. I think the early podcasters and the early potential podcast businessmen haven’t merged enough yet. Meanwhile the skill sets and knowledge bases of these two groups are too different to expect the podcaster to know much about advertising and visa-versa.
This will change in time.
Enjoy the blog, btw!
Jeff
March 14, 2006
colligan said:
Appreciate the argument - but I gotta stick with my claims. I say fear keeps them from connecting.
But, the interesting comment here in what you said about the Podcasters and the Businessmen coming together. I gotta play with that idea a bit.
Paul