Am I The Only One Questioning eMarketer’s Podcast Projection Numbers?
Posted on 4:45 pm by Paul ColliganUpdate: eMarketer Sent Me A Copy
Update: eMarketer Uses This Dialogue
eMarketer projects podcasting advertising to reach $80 million this year and $300 million by 2010.
I love this industry (and am excited) as much as the next guy but …
The second point I have no problem with. A lot can happen in 4 years.
But $80 million this year?
But, of course, let’s follow the money.
If I was selling a $695 report that was 7 whole pages with 10 whole charts ($100 a page), I’d have to have some numbers like that as well.
I question the numbers. Do you?
I’m not asking for a copy of the report for free - I value (and pay for) good content as much as the next information junkie but, … something don’t sound right here.
Anyone read this thing?
Technorati Tags: emarketer, podcast monetization, podcast numbers, podcast, podcasting
2 Comments »
March 4, 2006
Mike Chapman said:
I have been questioning those numbers for weeks. Although, as the author of the report, I guess that is to be expected.
I am glad you are questioning our projections, we welcome a healthy discourse on any of the subjects we cover.
Spell out your reasons and have a stab at what you think are reasonable numbers for podcast advertising and sponsorship, give me some evidence and perhaps I’ll revise my projections when we publish an update
Our numbers are actually very conservative compared with those from other pundits and I was careful to distinguish between the total podcast audience that is widely cited and the active audience (those who listen at least once a week). So a total audience of 10 million in 2006 is the growing consensus but I put the active audience at 3 million.
What do you think? My rationales for all the projections are in the report and I have sent a copy to your gmail. Just for you, I have reduced the price by $100 per page.
Mike Chapman
Editorial Director
eMarketer
October 13, 2006
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[…] Question Numbers - Get Attention - Blogging WorksPosted on 1:08 pm by Paul Colligan Last March, I questioned eMarketer’s numbers in a Podcast study they released. […]