Adsense Versus Yahoo Publisher Network
Posted on 7:57 am by Paul ColliganGetting ready for Dr. Adsense’s Teleseminar on Thursday night, I wanted to do some simple number crunching. You know me, I luvs the number crunching.
I relaunched a site of mine yesterday as a directory/content site under the guidance of the late (great) Ken Giddens. He and I started the project together and with his departure, I let it sit on the shelf for awhile. Pure genius in what he does and bringing it to life was, honestly, a little haunting.
But, he wanted this thing live and at the very least, I owe him that.
We’ve been running YPN ads in some areas and Google Adsense in other areas of the project.
Yesterday, Adsense performed 3.28 times better than Yahoo (3000 impressions, so it was a good test). Today it looks like Adsense is doing even better.
I’ll run it all week (and report if I see anything different), but, wow, Adsense really is that much better. Obviously, different topics will perform differently, but, still …
We miss you Ken.
Update: Oops, typo said Adsense beat Adsense - that would be cool. Adsense beat Yahoo (and is till beating them today). Typo fixed.
Technorati Tags: adsense, ypn, ken giddens, yahoo publisher network
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7 Comments »
January 31, 2006
Craig Ashley Russell said:
I’m sorry, how does Adsense perform better than Adsense?
February 1, 2006
Valentino said:
That also depends on the topic of a website.
February 1, 2006
colligan said:
Absolutely.
April 13, 2006
Adsense Versus Yahoo Day 2 | iScholars.Net (Pingback)
[…] Adsense Versus Yahoo Day 2 Updated April 13, 2006 As I mentioned yesterday, I’m comparing Adsense to Yahoo in a pure numbers format. Same site, same ad placement, let’s see how they go. Now, Adsense prevents folk from giving the exact details in their EULA, but let’s put things into perspective here. Day 2 of testing - Google is seeing 3.2x better clickthroughs but only 1.58x the effective CPM. If you run the numbers deeper that means that Yahoo is paying me more per click but Google is getting so many more clicks that they’re paying me more for the same ad space. Keeping you the loop. Technorati Tags: adsense, yahoo publisher network Filed under Blog, Affiliate Marketing, Paul Colligan, Web Design by azzam.sheikh. Permalink • Print • Email […]
April 22, 2006
Web2earn said:
Nice comparisson, I’ll check back here soon to see if YPN picks up the fight.
August 4, 2006
Zcomp said:
Yes I also am intrested to know how it goes. I’m leaning in adsenses direction. Google is very popular right now and I don’t believe we’ve seen there full potential yet.
October 1, 2006
The Marketing Institute Online said:
Unfortunately I don’t live in the US so I can’t test how YPN would do over over Google AdSense
Hopefully Yahoo will start rolling it out to more countries soon.
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