New Model for Podcast Monetization
by Paul Colligan on January 25, 2006
Sorry I have to be so vague here but, … I wanted to get this up for public record a week or so before we launch.
Because this one is so good, I know it will be copied. I claim here that this idea came from us:
Podcast is created that supports a product or company. Infotainment / edutainment, whatever you want to call it. Video or audio podcast. Doesn’t matter.
Call to action on the Podcast is a single Website associated only with the Podcast (for tracking purposes).
In addition to the traffic that always comes from getting in iTunes, Podcasts.Yahoo, etc., train affiliates for the program to push the podcast. Enable a cookieing process at the affiliate website so they can cookie the customer and then tell them about the Podcast.
Train the affiliates to promote the Podcast. Let them do the marketing for it. As always, pay them when they make the sale.
Yes, the product/program we’re doing this for will be a major case study in the Book.
Remember, you heard it here first.
Technorati Tags: video podcast, podcasting, affiliate marketing, podcast monetization
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